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The Things We Do For (Facebook) “Likes”

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The Things We Do For (Facebook) “Likes”

How far have you gone to get people to “like” your business page on Facebook?

Have you begged? Told sad stories? Plastered “like” buttons all over every corporate communication? Concocted bogus contests? Sent repeated mass emails to your entire Facebook address book?

If you have done these things, do not think you have won new fans. All you have done is irritated people. You may have worn them into submission. But you did not win any increased loyalty to your business.

Go here to see the error of your ways (Warning: some rough language here.). It might sting. In fact, it should sting. Memory of the sting could help you avoid future embarrassments. 

Upshot: It’s almost as hard to earn people’s “like” as it is to earn their love. There are no shortcuts. Or, as The Oatmeal puts it: “Create things that are hilarious, sad, beautiful, interesting, inspiring or simply awesome.”

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Do that, and again quoting Oatmeal, “I would click the like button so hard Facebook’s servers would poop their pants”.

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When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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David Squires

The Things We Do For (Facebook) “Likes”

Published

on

The Things We Do For (Facebook) “Likes”

How far have you gone to get people to “like” your business page on Facebook?

Have you begged? Told sad stories? Plastered “like” buttons all over every corporate communication? Concocted bogus contests? Sent repeated mass emails to your entire Facebook address book?

If you have done these things, do not think you have won new fans. All you have done is irritated people. You may have worn them into submission. But you did not win any increased loyalty to your business.

Go here to see the error of your ways (Warning: some rough language here.). It might sting. In fact, it should sting. Memory of the sting could help you avoid future embarrassments. 

Advertisement

Upshot: It’s almost as hard to earn people’s “like” as it is to earn their love. There are no shortcuts. Or, as The Oatmeal puts it: “Create things that are hilarious, sad, beautiful, interesting, inspiring or simply awesome.”

Do that, and again quoting Oatmeal, “I would click the like button so hard Facebook’s servers would poop their pants”.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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Most Popular