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The Things We Do For (Facebook) “Likes”

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How far have you gone to get people to “like” your business page on Facebook?

Have you begged? Told sad stories? Plastered “like” buttons all over every corporate communication? Concocted bogus contests? Sent repeated mass emails to your entire Facebook address book?

If you have done these things, do not think you have won new fans. All you have done is irritated people. You may have worn them into submission. But you did not win any increased loyalty to your business.

Go here to see the error of your ways (Warning: some rough language here.). It might sting. In fact, it should sting. Memory of the sting could help you avoid future embarrassments. 

Upshot: It’s almost as hard to earn people’s “like” as it is to earn their love. There are no shortcuts. Or, as The Oatmeal puts it: “Create things that are hilarious, sad, beautiful, interesting, inspiring or simply awesome.”

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Do that, and again quoting Oatmeal, “I would click the like button so hard Facebook’s servers would poop their pants”.

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var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

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(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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David Squires

The Things We Do For (Facebook) “Likes”

Published

on

How far have you gone to get people to “like” your business page on Facebook?

Have you begged? Told sad stories? Plastered “like” buttons all over every corporate communication? Concocted bogus contests? Sent repeated mass emails to your entire Facebook address book?

If you have done these things, do not think you have won new fans. All you have done is irritated people. You may have worn them into submission. But you did not win any increased loyalty to your business.

Go here to see the error of your ways (Warning: some rough language here.). It might sting. In fact, it should sting. Memory of the sting could help you avoid future embarrassments. 

Advertisement

Upshot: It’s almost as hard to earn people’s “like” as it is to earn their love. There are no shortcuts. Or, as The Oatmeal puts it: “Create things that are hilarious, sad, beautiful, interesting, inspiring or simply awesome.”

Do that, and again quoting Oatmeal, “I would click the like button so hard Facebook’s servers would poop their pants”.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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