How far have you gone to get people to “like” your business page on Facebook?
Have you begged? Told sad stories? Plastered “like” buttons all over every corporate communication? Concocted bogus contests? Sent repeated mass emails to your entire Facebook address book?
If you have done these things, do not think you have won new fans. All you have done is irritated people. You may have worn them into submission. But you did not win any increased loyalty to your business.
Go here to see the error of your ways (Warning: some rough language here.). It might sting. In fact, it should sting. Memory of the sting could help you avoid future embarrassments.
Upshot: It’s almost as hard to earn people’s “like” as it is to earn their love. There are no shortcuts. Or, as The Oatmeal puts it: “Create things that are hilarious, sad, beautiful, interesting, inspiring or simply awesome.”
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Do that, and again quoting Oatmeal, “I would click the like button so hard Facebook’s servers would poop their pants”.
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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
