Connect with us

The Things We Do For (Facebook) “Likes”

Published

on

The Things We Do For (Facebook) “Likes”

How far have you gone to get people to “like” your business page on Facebook?

Have you begged? Told sad stories? Plastered “like” buttons all over every corporate communication? Concocted bogus contests? Sent repeated mass emails to your entire Facebook address book?

If you have done these things, do not think you have won new fans. All you have done is irritated people. You may have worn them into submission. But you did not win any increased loyalty to your business.

Go here to see the error of your ways (Warning: some rough language here.). It might sting. In fact, it should sting. Memory of the sting could help you avoid future embarrassments. 

Upshot: It’s almost as hard to earn people’s “like” as it is to earn their love. There are no shortcuts. Or, as The Oatmeal puts it: “Create things that are hilarious, sad, beautiful, interesting, inspiring or simply awesome.”

Advertisement

Do that, and again quoting Oatmeal, “I would click the like button so hard Facebook’s servers would poop their pants”.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular

David Squires

The Things We Do For (Facebook) “Likes”

Published

on

The Things We Do For (Facebook) “Likes”

How far have you gone to get people to “like” your business page on Facebook?

Have you begged? Told sad stories? Plastered “like” buttons all over every corporate communication? Concocted bogus contests? Sent repeated mass emails to your entire Facebook address book?

If you have done these things, do not think you have won new fans. All you have done is irritated people. You may have worn them into submission. But you did not win any increased loyalty to your business.

Go here to see the error of your ways (Warning: some rough language here.). It might sting. In fact, it should sting. Memory of the sting could help you avoid future embarrassments. 

Advertisement

Upshot: It’s almost as hard to earn people’s “like” as it is to earn their love. There are no shortcuts. Or, as The Oatmeal puts it: “Create things that are hilarious, sad, beautiful, interesting, inspiring or simply awesome.”

Do that, and again quoting Oatmeal, “I would click the like button so hard Facebook’s servers would poop their pants”.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular