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The Things We Do For (Facebook) “Likes”

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The Things We Do For (Facebook) “Likes”

How far have you gone to get people to “like” your business page on Facebook?

Have you begged? Told sad stories? Plastered “like” buttons all over every corporate communication? Concocted bogus contests? Sent repeated mass emails to your entire Facebook address book?

If you have done these things, do not think you have won new fans. All you have done is irritated people. You may have worn them into submission. But you did not win any increased loyalty to your business.

Go here to see the error of your ways (Warning: some rough language here.). It might sting. In fact, it should sting. Memory of the sting could help you avoid future embarrassments. 

Upshot: It’s almost as hard to earn people’s “like” as it is to earn their love. There are no shortcuts. Or, as The Oatmeal puts it: “Create things that are hilarious, sad, beautiful, interesting, inspiring or simply awesome.”

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Do that, and again quoting Oatmeal, “I would click the like button so hard Facebook’s servers would poop their pants”.

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var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

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(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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David Squires

The Things We Do For (Facebook) “Likes”

Published

on

The Things We Do For (Facebook) “Likes”

How far have you gone to get people to “like” your business page on Facebook?

Have you begged? Told sad stories? Plastered “like” buttons all over every corporate communication? Concocted bogus contests? Sent repeated mass emails to your entire Facebook address book?

If you have done these things, do not think you have won new fans. All you have done is irritated people. You may have worn them into submission. But you did not win any increased loyalty to your business.

Go here to see the error of your ways (Warning: some rough language here.). It might sting. In fact, it should sting. Memory of the sting could help you avoid future embarrassments. 

Advertisement

Upshot: It’s almost as hard to earn people’s “like” as it is to earn their love. There are no shortcuts. Or, as The Oatmeal puts it: “Create things that are hilarious, sad, beautiful, interesting, inspiring or simply awesome.”

Do that, and again quoting Oatmeal, “I would click the like button so hard Facebook’s servers would poop their pants”.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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Most Popular