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The Things You Know For Sure (+ Wallpaper)

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The Things You Know For Sure (+ Wallpaper)

I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

Download a desktop wallpaper version of this graphic. 1920×1200 or 2560 x1440

I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

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The quote above is Twain at his trenchant best.

Maybe your business is struggling. Or maybe it’s just not succeeding as you expect.

If so, ask yourself … what are you sure about? What are you absolutely super-sure about?

Owners of a certain type of store might ask themselves: am I absolutely super-sure that the number-one factor that determines whether customers buy from me is price?

Another type of owner might ask: Am I absolutely super-sure my customers’ tastes in jewelry have not changed while mine have stayed the same? (Or vice versa.)

And another might query himself: Am I absolutely super-sure that the friendly customer-service I brag about is all that friendly? And even if it is, am I absolutely super-sure that “friendly service” is a feature at all and not a minimum requirement of owning a retail business?

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Keep asking yourself the tough questions.

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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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David Squires

The Things You Know For Sure (+ Wallpaper)

Published

on

The Things You Know For Sure (+ Wallpaper)

I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

Download a desktop wallpaper version of this graphic. 1920×1200 or 2560 x1440

Advertisement

I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

The quote above is Twain at his trenchant best.

Maybe your business is struggling. Or maybe it’s just not succeeding as you expect.

If so, ask yourself … what are you sure about? What are you absolutely super-sure about?

Owners of a certain type of store might ask themselves: am I absolutely super-sure that the number-one factor that determines whether customers buy from me is price?

Another type of owner might ask: Am I absolutely super-sure my customers’ tastes in jewelry have not changed while mine have stayed the same? (Or vice versa.)

Advertisement

And another might query himself: Am I absolutely super-sure that the friendly customer-service I brag about is all that friendly? And even if it is, am I absolutely super-sure that “friendly service” is a feature at all and not a minimum requirement of owning a retail business?

Keep asking yourself the tough questions.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular