I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

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I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

The quote above is Twain at his trenchant best.

Maybe your business is struggling. Or maybe it’s just not succeeding as you expect.

If so, ask yourself … what are you sure about? What are you absolutely super-sure about?

Owners of a certain type of store might ask themselves: am I absolutely super-sure that the number-one factor that determines whether customers buy from me is price?

Another type of owner might ask: Am I absolutely super-sure my customers’ tastes in jewelry have not changed while mine have stayed the same? (Or vice versa.)

And another might query himself: Am I absolutely super-sure that the friendly customer-service I brag about is all that friendly? And even if it is, am I absolutely super-sure that “friendly service” is a feature at all and not a minimum requirement of owning a retail business?

Keep asking yourself the tough questions.

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