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The Things You Know For Sure (+ Wallpaper)

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The Things You Know For Sure (+ Wallpaper)

I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

Download a desktop wallpaper version of this graphic. 1920×1200 or 2560 x1440

I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

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The quote above is Twain at his trenchant best.

Maybe your business is struggling. Or maybe it’s just not succeeding as you expect.

If so, ask yourself … what are you sure about? What are you absolutely super-sure about?

Owners of a certain type of store might ask themselves: am I absolutely super-sure that the number-one factor that determines whether customers buy from me is price?

Another type of owner might ask: Am I absolutely super-sure my customers’ tastes in jewelry have not changed while mine have stayed the same? (Or vice versa.)

And another might query himself: Am I absolutely super-sure that the friendly customer-service I brag about is all that friendly? And even if it is, am I absolutely super-sure that “friendly service” is a feature at all and not a minimum requirement of owning a retail business?

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Keep asking yourself the tough questions.

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

The Things You Know For Sure (+ Wallpaper)

Published

on

The Things You Know For Sure (+ Wallpaper)

I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

Download a desktop wallpaper version of this graphic. 1920×1200 or 2560 x1440

Advertisement

I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

The quote above is Twain at his trenchant best.

Maybe your business is struggling. Or maybe it’s just not succeeding as you expect.

If so, ask yourself … what are you sure about? What are you absolutely super-sure about?

Owners of a certain type of store might ask themselves: am I absolutely super-sure that the number-one factor that determines whether customers buy from me is price?

Another type of owner might ask: Am I absolutely super-sure my customers’ tastes in jewelry have not changed while mine have stayed the same? (Or vice versa.)

Advertisement

And another might query himself: Am I absolutely super-sure that the friendly customer-service I brag about is all that friendly? And even if it is, am I absolutely super-sure that “friendly service” is a feature at all and not a minimum requirement of owning a retail business?

Keep asking yourself the tough questions.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular