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The Things You Know For Sure (+ Wallpaper)

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The Things You Know For Sure (+ Wallpaper)

I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

Download a desktop wallpaper version of this graphic. 1920×1200 or 2560 x1440

I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

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The quote above is Twain at his trenchant best.

Maybe your business is struggling. Or maybe it’s just not succeeding as you expect.

If so, ask yourself … what are you sure about? What are you absolutely super-sure about?

Owners of a certain type of store might ask themselves: am I absolutely super-sure that the number-one factor that determines whether customers buy from me is price?

Another type of owner might ask: Am I absolutely super-sure my customers’ tastes in jewelry have not changed while mine have stayed the same? (Or vice versa.)

And another might query himself: Am I absolutely super-sure that the friendly customer-service I brag about is all that friendly? And even if it is, am I absolutely super-sure that “friendly service” is a feature at all and not a minimum requirement of owning a retail business?

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Keep asking yourself the tough questions.

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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David Squires

The Things You Know For Sure (+ Wallpaper)

Published

on

The Things You Know For Sure (+ Wallpaper)

I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

Download a desktop wallpaper version of this graphic. 1920×1200 or 2560 x1440

Advertisement

I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

The quote above is Twain at his trenchant best.

Maybe your business is struggling. Or maybe it’s just not succeeding as you expect.

If so, ask yourself … what are you sure about? What are you absolutely super-sure about?

Owners of a certain type of store might ask themselves: am I absolutely super-sure that the number-one factor that determines whether customers buy from me is price?

Another type of owner might ask: Am I absolutely super-sure my customers’ tastes in jewelry have not changed while mine have stayed the same? (Or vice versa.)

Advertisement

And another might query himself: Am I absolutely super-sure that the friendly customer-service I brag about is all that friendly? And even if it is, am I absolutely super-sure that “friendly service” is a feature at all and not a minimum requirement of owning a retail business?

Keep asking yourself the tough questions.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular