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David Squires

The Things You Know For Sure (+ Wallpaper)

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I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

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I love Mark Twain. There’s never been anybody better at saying smart things in a way even the dumbest person could understand.

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The quote above is Twain at his trenchant best.

Maybe your business is struggling. Or maybe it’s just not succeeding as you expect.

If so, ask yourself … what are you sure about? What are you absolutely super-sure about?

Owners of a certain type of store might ask themselves: am I absolutely super-sure that the number-one factor that determines whether customers buy from me is price?

Another type of owner might ask: Am I absolutely super-sure my customers’ tastes in jewelry have not changed while mine have stayed the same? (Or vice versa.)

And another might query himself: Am I absolutely super-sure that the friendly customer-service I brag about is all that friendly? And even if it is, am I absolutely super-sure that “friendly service” is a feature at all and not a minimum requirement of owning a retail business?

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Keep asking yourself the tough questions.


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