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The Truth About Millennials and Brick-and-Mortar Retail Might Surprise You

Published

5 years ago

July 3, 2018

INSTORE Staff

A common belief turns out to be a myth.

Despite fears that millennials are abandoning brick-and-mortar retail in favor of e-commerce, they actually go to stores more than other generations do, a new survey suggests.

More than 50 percent said they visit a store once a week or more, Greg Zakowicz of Oracle Bronto writes in an article for Total Retail. The findings don’t include grocery or convenience stores.

Only 44 percent of Generation Xers and a 27 percent of baby boomers head to a store that frequently, according to Oracle Bronto’s survey of 1,000 U.S. consumers.

Among the most popular reasons that millennials gave for shopping at stores, rather than online, were not having to wait for product delivery and being able to see and touch the products before buying.

That’s not to say your online presence isn’t important. For more than 60 percent of millennials, social media is an important source for learning about new products, Zakowicz. That’s much higher than for Generations Xers (45 percent) or baby boomers (25 percent).

Read more at Total Retail

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”