Headlines

The Truth About Millennials and Brick-and-Mortar Retail Might Surprise You

Published

6 years ago

July 3, 2018

INSTORE Staff

A common belief turns out to be a myth.

Despite fears that millennials are abandoning brick-and-mortar retail in favor of e-commerce, they actually go to stores more than other generations do, a new survey suggests.

More than 50 percent said they visit a store once a week or more, Greg Zakowicz of Oracle Bronto writes in an article for Total Retail. The findings don’t include grocery or convenience stores.

Only 44 percent of Generation Xers and a 27 percent of baby boomers head to a store that frequently, according to Oracle Bronto’s survey of 1,000 U.S. consumers.

Among the most popular reasons that millennials gave for shopping at stores, rather than online, were not having to wait for product delivery and being able to see and touch the products before buying.

That’s not to say your online presence isn’t important. For more than 60 percent of millennials, social media is an important source for learning about new products, Zakowicz. That’s much higher than for Generations Xers (45 percent) or baby boomers (25 percent).

Read more at Total Retail

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”