Headlines

The Truth About Millennials and Brick-and-Mortar Retail Might Surprise You

Published

6 years ago

July 3, 2018

INSTORE Staff

A common belief turns out to be a myth.

Despite fears that millennials are abandoning brick-and-mortar retail in favor of e-commerce, they actually go to stores more than other generations do, a new survey suggests.

More than 50 percent said they visit a store once a week or more, Greg Zakowicz of Oracle Bronto writes in an article for Total Retail. The findings don’t include grocery or convenience stores.

Only 44 percent of Generation Xers and a 27 percent of baby boomers head to a store that frequently, according to Oracle Bronto’s survey of 1,000 U.S. consumers.

Among the most popular reasons that millennials gave for shopping at stores, rather than online, were not having to wait for product delivery and being able to see and touch the products before buying.

That’s not to say your online presence isn’t important. For more than 60 percent of millennials, social media is an important source for learning about new products, Zakowicz. That’s much higher than for Generations Xers (45 percent) or baby boomers (25 percent).

Read more at Total Retail

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."