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The Two Days Before Christmas, Extraordinary Work Team Recognition Day, And More Important December Dates

Plus, a really cool way to reflect on New Year’s Eve.

Published

1 year ago

November 9, 2022

INSTORE Staff Instore November 2022 Issue

1 One of the advantages small businesses have over their bigger competitors is the genuine connections the owners can establish with customers. This month, give your newsletter a personal touch by sharing an anecdote from your family’s HOLIDAY TRADITIONS that will also get them excited for what you have planned this year.

4 On EXTRAORDINARY WORK TEAM RECOGNITION DAY, treat the staff to a power breakfast at a local diner. Get everyone thinking teamwork. Go over your turnover procedures, your double-team moves, your “Help me, I’m dying here” secret signals.

24 In recent years, the TWO DAYS BEFORE CHRISTMAS have accounted for as much as 10 percent of all jewelry sold in December. Hold a “Christmas Eve Spectacular” just for desperate husbands and boyfriends. Tell your sales associates to steer aggressively — these guys are often in a panic and, although well-intentioned, pretty clueless.

31 On NEW YEAR’S EVE, find some time for reflection. A neat website to try out is futureme.org, which allows you to send a note to yourself that will arrive at a future date. Pick a date when you may need some post-holiday season perspective and start drafting: “Dear Myself, I hope that time has treated you well …”

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”