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The Two Days Before Christmas, Extraordinary Work Team Recognition Day, And More Important December Dates

Plus, a really cool way to reflect on New Year’s Eve.

Published

5 months ago

November 9, 2022

INSTORE Staff Instore November 2022 Issue

1 One of the advantages small businesses have over their bigger competitors is the genuine connections the owners can establish with customers. This month, give your newsletter a personal touch by sharing an anecdote from your family’s HOLIDAY TRADITIONS that will also get them excited for what you have planned this year.

4 On EXTRAORDINARY WORK TEAM RECOGNITION DAY, treat the staff to a power breakfast at a local diner. Get everyone thinking teamwork. Go over your turnover procedures, your double-team moves, your “Help me, I’m dying here” secret signals.

24 In recent years, the TWO DAYS BEFORE CHRISTMAS have accounted for as much as 10 percent of all jewelry sold in December. Hold a “Christmas Eve Spectacular” just for desperate husbands and boyfriends. Tell your sales associates to steer aggressively — these guys are often in a panic and, although well-intentioned, pretty clueless.

31 On NEW YEAR’S EVE, find some time for reflection. A neat website to try out is futureme.org, which allows you to send a note to yourself that will arrive at a future date. Pick a date when you may need some post-holiday season perspective and start drafting: “Dear Myself, I hope that time has treated you well …”

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”