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The Ultimate Guide To Google My Business For 2021

Ensure that customers can find you.




AS THE WORLD’S most popular search engine, Google is the first place where most people start their online search. It’s well known that 4 out of 5 people who search on Google are looking for local information, including businesses such as your jewelry store. If you want to be seen, you absolutely must maximize your local SEO efforts.

Google My Business is an optimized local profile you can set-up to ensure that customers can find you.

There are many benefits to using Google My Business as part of your digital marketing:

  • Get discovered by new customers who may not have heard of you before.
  • Increase your visibility online, both for branding purposes or online sales.
  • Generate new foot traffic by showing a map and directions into your physical store.
  • Display jewelry store reviews and provide powerful social proof to your potential customers.
  • Gain insight with additional Google analytics about your audience.
  • Rank better on local SEO searches, even higher than your competitors.

With Google My Business, a customer can discover your jewelry store through a local search, read reviews, get directions to your store, and walk-in to become a new customer…within minutes. It can be that fast!

Here are the best kept secrets to having an effective Google My Business page:

  • Include many photos of the exterior as well as interior of your jewelry store.
  • Use close-up shots of jewelry and specific styles you want to promote.
  • Include photos of you and your staff which provide a nice, personal touch.
  • Encourage customers to leave a store review on your page.
  • Make sure your store address is pinpointed to a Google Map.
  • Always include your store’s opening and closing times, making note of any special holiday hours or sudden closures.
  • Prominently link to your jewelry store’s website and social media accounts, to drive additional traffic to your other marketing channels.

And those are just the basics to start with. There’s so much more you can do if you know how! Such as creating buzz with new collections, answering consumer questions on your profile, subscribing to local business directories, adding high-volume search keywords to your profile, and more.


Google My Business is a powerful tool in your marketing arsenal, but it must be set-up correctly and maintained in order to be effective. There are many parts to having an successful local SEO strategy and it’s best to integrate your Google profile into your other marketing efforts. When combined together in the right way, you have the perfect formula to dominate your local search results and grow your jewelry business.

Remember, the more you do with Google, the more Google rewards you!



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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