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The Ultimate Source For To-Do’s and More Reader Letters for June

Published

7 years ago

May 22, 2017

INSTORE Staff Instore June 2017 Issue

To-Do List

I loved the last issue! After I finished reading it, I wrote down 25 things to follow up, consider, or inquire about. You are a true gem and we couldn’t live without your “out of the box” information! — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX

Your Thoughts On “If I Owned a Jewelry Store”

I thought it was great. Many of the best ideas we’ve had came from those outside the industry who could assuredly see the forest clearly. — J. Dennis Petimezas, Watchmaker’s Diamonds & Jewelry, Johnstown, PA
Some ideas these folks throw out are worth noting and others are better off in the trash. I don’t think you can walk the walk or talk the talk until you’ve worked jewelry retail for a substantial amount of time. — Marc Majors, Sam L. Majors, Midland, TX

Pulp Fiction

I love INSTORE. It used to put a smile on my face, but lately I feel like it’s a fictional magazine since what I experience every day in my store tells me a different reality. After 32 years in retail and 37 years as a bench jeweler, I’ve never been soooo disappointed in my career. — Saro Abrahamian, Town Jewelers, Chevy Chase, MD

Feel the Love

Retailers are just loving how manufacturers are selling on the net. Warm feelings all over the place — you might want to capture the love and share it. — Cliff Yankovich, Chimera Design, Lowell, MI

This article originally appeared in the June 2017 edition of INSTORE.

Send your letter to INSTORE’s editors at editor@instoremag.com.
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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”