(PRESS RELEASE) NEW YORK, NY — COUTURE and Time to Watches unveils the first details of Time to Watches Las Vegas @ COUTURE, a dedicated watchmaking showcase set within the event’s main ballroom at Wynn Las Vegas, May 27–31, 2026. Since announcing their collaboration in late October 2025, a distinguished roster of imaginative and coveted watchmakers has been confirmed to join COUTURE’s steadfast timepiece brand partners, enhancing the event’s long-standing reputation for highlighting best-in-class artistry and innovation.
During this defining week, Las Vegas gathers the full spectrum of the American luxury landscape: major retail groups, leading independent accounts, international editors, content creators and collector communities, creating a singular moment where visibility, credibility and cultural relevance converge. Within this refined setting, Time to Watches presents a curated selection of maisons that reflect the richness and diversity of contemporary horology, complementing COUTURE’s curation of exceptional designer fine jewelry brands.
“Bringing Time to Watches to Las Vegas within the COUTURE universe is a natural step for us. COUTURE gathers the most important U.S. retailers, media and influencers, making it the ideal setting to present a selective vision of contemporary watchmaking and to connect our brands with a highly engaged audience,” said Christian Wipfli, Time to Watches Managing Director.
“Watchmaking has long been an important part of the COUTURE experience, and our collaboration with Time to Watches allows us to deepen that conversation,” explained Gannon Brousseau, EVP, Emerald. “Their thoughtful curation introduces exciting new energy and creativity while remaining perfectly aligned with the level of excellence our community expects.”
Heritage & Revival
Time-honored names and thoughtful renaissances form a powerful narrative thread. Baume & Mercier continues to embody Swiss elegance grounded in tradition, while Nivada Grenchen, a cult favorite meticulously revived, has become a benchmark for neo-vintage enthusiasts seeking authenticity with contemporary relevance. Vulcain, inventor of the wristwatch alarm, occupies a singular place in horological history; chosen by numerous U.S. Presidents – beginning with Harry S. Truman – the brand forged an enduring link between Swiss precision and American leadership. Reviving a storied British case-making heritage, Dennison Watch has quickly gained recognition, notably winning the Grand Prix d’Horlogerie de Genève (GPHG) in the Challenge category, while bringing a contemporary sensibility through clean lines and natural stone dials. Junghans, meanwhile, stands as a beacon of Bauhaus clarity: precise, rational and resolutely timeless.
Design, Identity & Contemporary Expression
Elsewhere, bold design languages assert their presence. Bell & Ross translates aviation and instrument codes into architectural wrist statements, while U-Boat embraces unapologetic Italian bravado and commanding proportions. Ikepod brings avant-garde creativity into sharp focus, and CIGA Design, internationally awarded at the GPHG, pushes mechanical watchmaking into sculptural territory. Adding a distinctly modern and feminine energy, MICHELE merges luxury detailing with versatile, fashion-conscious design. Completing this creative landscape, UTINAM Besançon elevates the mechanical clock into a collectible design object, where bold colors, graphic compositions and sculptural forms transform timekeeping into a striking work of art.
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Independent Momentum
Independent watchmaking continues to redefine the contours of the industry through agility and conviction. BA111OD challenges traditional distribution models while remaining rooted in Swiss craftsmanship, offering a modern vision of accessible luxury, while Fortis Watches reinforces its performance-driven credibility with robust, purpose-built timepieces. Founded in Rome in 1982, ZANNETTI Independent Watchmaker produces a limited number of handcrafted creations each year, blending technical excellence with artistic mastery in a distinctly Italian expression of haute horlogerie.
The Art of Preservation
Beyond the wrist, the culture of collecting finds its natural complement in Rapport London, whose refined winders and storage solutions celebrate the art of preservation, underscoring that luxury timepieces extend far beyond the moment they are worn.
Together, these maisons illustrate the renewed dialogue between fine jewelry and fine watchmaking within the COUTURE ecosystem. Positioned at the heart of the Wynn’s main ballroom, Time to Watches Las Vegas offers a focused and elevated setting where horology meets the most influential voices of the North American market – commercially, editorially and culturally.
Additional brands will be announced in the coming months.
