Connect with us

Press Releases

The Wedding Report and MVEye Launch Today’s Wedding Jewelry Consumer

Industry leaders release new research platform helping jewelry retailers thrive with next generation wedding jewelry consumer.

mm

Published

on

(PRESS RELEASE)AUSTIN, TEXAS — Shane McMurray of The Wedding Report, the premier source of unbiased wedding statistics and wedding market research, and Marty Hurwitz of THE MVEye, trailblazers in market research for the global gem, jewelry, and watch industries, announced the launch of Today’s Wedding Jewelry Consumer (TWJC) a unique, interactive research platform to help jewelry retailers learn more about and thrive with the next generation of wedding jewelry consumers.

“After someone gets engaged, their next step is to plan the wedding,” said McMurray. “The Wedding Report’s Wedding Cost Estimator captures about a quarter million consumers per year who have just gotten engaged and now seek to understand the cost of their upcoming wedding.”

Hurwitz added: “It’s the perfect time to learn about their recent jewelry shopping experience and their likely future jewelry shopping experience.” He continued: “This is research data that jewelry retailers have never had access to before and it will be extremely valuable for product development, marketing efficiency and sale presentations.”

Statistical data will be segmented by consumer demographics, key geographic markets in the USA and the entire country. Learnings and predictive modeling from the research include:

Engagement ring market size:

In 2022, 2.07 million engagement rings will be sold at an average cost of $3,670 making the engagement ring market in the US worth approximately $7.6 billion.

Advertisement

Custom design engagement rings:

In 2022, about 386k complete custom engagement rings will be sold at an average cost of $5,384 making the complete custom engagement ring market worth approximately $2.1 billion. Couples that purchase a complete custom engagement ring spend about 57% more than those that select an existing style.

Lab-Grown vs. Mined:

In 2022, approximately 1 in 4 couples purchasing an engagement ring will purchase a lab-grown engagement ring.

Financing:

In 2022, about 545k couples will finance their engagement rings through the jeweler with average cost of $4,512 making the engagement ring finance market worth approximately $2.46 billion. Couples that finance their engagement rings through the jeweler spend about 28% more than those that do not.

Advertisement

Warranties:

In 2022, about 1.13 million couples will purchase a warranty for their engagement ring. Couples that purchase a warranty for their engagement ring spend about 51% more than those that do not. Interestingly, almost 14% of couples, purchasing an engagement ring, said they didn’t know about warranties, no one told them, or they didn’t think about it, as a reason they didn’t buy a warranty. Most believe rings are covered under their homeowners or renters’ insurance.

Insurance:

In 2022, about 1.07 million couples will purchase insurance for their engagement ring. Couples that purchase insurance for their engagement ring spend about 45% more than those that do not. Interestingly, almost 17% of couples, purchasing an engagement ring, said they didn’t know about insurance for it, no one told them, or they didn’t think about it, as reasons they didn’t buy insurance.

Wedding rings:

In 2022, 4.5 million wedding rings will be sold at an average cost of $667 making the wedding ring market worth approximately $3 billion.

Advertisement

TWJC beta interactive research reports are now available to demo for free.

Future TWJC reports will be released on a tri-annual schedule and will be available on a subscription basis. Participating report sponsors will be able to provide free or discounted subscriptions for their customers.

Retailers and potential report sponsors can log on for free.

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular