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The World’s First Diamond-Backed Cryptocurrency Is Here

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It’s called PinkCoin.

The world’s first diamond-backed cryptocurrency, PinkCoin, will go on sale beginning Jan. 18, according to Rapaport. PinkCoin, the report adds, is backed by colored diamonds, which the founders of the cryptocurrency claim have not lost value since tracking began in 1959 and have been independently certified and appraised. The initial public sale of PinkCoins will be based on an “asset pool” of colored diamonds worth $5 million. Once sold, PinkCoins will be able to be traded for Bitcoins or even individual gems from the asset pool.

Read more at Rapaport

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Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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