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The Year of the Ox, Battery Day and More Interesting Dates in February

And don’t miss a new way to promote Valentine’s Day.

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14 Rubies are red, sapphires are blue, VALENTINE’S DAY is here, so how will you do? A few years ago, a Jewelry.com survey found that more than half of female respondents wanted jewelry as a Valentine’s Day gift, but only 14 percent expected to get it. Failing the intervention of Cupid, two-thirds said they’d be willing to buy themselves a Valentine’s Day present. What does it all mean? Get out your wish lists! (And a promotion to encourage self-purchases.)

8 JAMES DEAN WOULD HAVE TURNED 90 TODAY if he hadn’t died young and left a legacy that defined coolness. Rebel Without a Cause? How about a Jewelry Without a Reason promotion?

12 THE YEAR OF THE OX is here. According to Chinese lore, it’s time to work hard and prove you’re reliable. Put some coupons in red envelopes in a fish bowl and invite jewelry-buying customers to test their fortune.

18 Ben Franklin coined the term “battery” in 1748 to describe a collection of charged glass plates. Mark BATTERY DAY by exploring ways to benefit from the lithium battery revolution. (Car dealerships, for example, charge $200 or more to replace them, a job most jewelers can easily do at a far more reasonable price.)

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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