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The Year of the Ox, Battery Day and More Interesting Dates in February

And don’t miss a new way to promote Valentine’s Day.

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14 Rubies are red, sapphires are blue, VALENTINE’S DAY is here, so how will you do? A few years ago, a Jewelry.com survey found that more than half of female respondents wanted jewelry as a Valentine’s Day gift, but only 14 percent expected to get it. Failing the intervention of Cupid, two-thirds said they’d be willing to buy themselves a Valentine’s Day present. What does it all mean? Get out your wish lists! (And a promotion to encourage self-purchases.)

8 JAMES DEAN WOULD HAVE TURNED 90 TODAY if he hadn’t died young and left a legacy that defined coolness. Rebel Without a Cause? How about a Jewelry Without a Reason promotion?

12 THE YEAR OF THE OX is here. According to Chinese lore, it’s time to work hard and prove you’re reliable. Put some coupons in red envelopes in a fish bowl and invite jewelry-buying customers to test their fortune.

18 Ben Franklin coined the term “battery” in 1748 to describe a collection of charged glass plates. Mark BATTERY DAY by exploring ways to benefit from the lithium battery revolution. (Car dealerships, for example, charge $200 or more to replace them, a job most jewelers can easily do at a far more reasonable price.)

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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