Connect with us

Calendar

The Year of the Ox, Battery Day and More Interesting Dates in February

And don’t miss a new way to promote Valentine’s Day.

mm

Published

on

red heart balloon

14 Rubies are red, sapphires are blue, VALENTINE’S DAY is here, so how will you do? A few years ago, a Jewelry.com survey found that more than half of female respondents wanted jewelry as a Valentine’s Day gift, but only 14 percent expected to get it. Failing the intervention of Cupid, two-thirds said they’d be willing to buy themselves a Valentine’s Day present. What does it all mean? Get out your wish lists! (And a promotion to encourage self-purchases.)

8 JAMES DEAN WOULD HAVE TURNED 90 TODAY if he hadn’t died young and left a legacy that defined coolness. Rebel Without a Cause? How about a Jewelry Without a Reason promotion?

12 THE YEAR OF THE OX is here. According to Chinese lore, it’s time to work hard and prove you’re reliable. Put some coupons in red envelopes in a fish bowl and invite jewelry-buying customers to test their fortune.

18 Ben Franklin coined the term “battery” in 1748 to describe a collection of charged glass plates. Mark BATTERY DAY by exploring ways to benefit from the lithium battery revolution. (Car dealerships, for example, charge $200 or more to replace them, a job most jewelers can easily do at a far more reasonable price.)

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

Promoted Headlines

Most Popular