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The Year Of The Ox, Battery Day And More Interesting Dates In February

And don’t miss a new way to promote Valentine’s Day.

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14 Rubies are red, sapphires are blue, VALENTINE’S DAY is here, so how will you do? A few years ago, a Jewelry.com survey found that more than half of female respondents wanted jewelry as a Valentine’s Day gift, but only 14 percent expected to get it. Failing the intervention of Cupid, two-thirds said they’d be willing to buy themselves a Valentine’s Day present. What does it all mean? Get out your wish lists! (And a promotion to encourage self-purchases.)

8 JAMES DEAN WOULD HAVE TURNED 90 TODAY if he hadn’t died young and left a legacy that defined coolness. Rebel Without a Cause? How about a Jewelry Without a Reason promotion?

12 THE YEAR OF THE OX is here. According to Chinese lore, it’s time to work hard and prove you’re reliable. Put some coupons in red envelopes in a fish bowl and invite jewelry-buying customers to test their fortune.

18 Ben Franklin coined the term “battery” in 1748 to describe a collection of charged glass plates. Mark BATTERY DAY by exploring ways to benefit from the lithium battery revolution. (Car dealerships, for example, charge $200 or more to replace them, a job most jewelers can easily do at a far more reasonable price.)

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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