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David Squires

Avoid These — the Very Worst Passwords of the Year

In this case, the most popular really is the worst.

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Avoid These — the Very Worst Passwords of the Year

YOU NEED to remember them. You need them a lot of places. And you need them on a lot of different devices.

People’s most common solution for “the password problem”? Repeatedly using the first (usually super-simple) password they ever thought of, over and over again, on dozens or even hundreds of websites. Result? A disaster that will inevitably (if you don’t change your ways, we guarantee it) result in you experiencing information loss, financial loss, and/or public embarrassment.

(Our solution: password management software like this (free) or this.)

Do it soon. And, if you happen to be using one of the 25 “worst” (a/k/a “most popular”) passwords of the year, as reported recently by Splash Data, do it right this second.

The worst password of the year? Trumpet fanfare, please …

  1. password

2. 123456

3. 12345678

4. abc123

5. querty

6. monkey

7. letmein

8. dragon

9. 111111

10. baseball

11. iloveyou

12. trustno1

13. 1234567

14. sunshine

15. master

16. 123123

17. welcome

18. shadow

19. ashley

20. football

21. jesus

22. michael

23. ninja

24. mustang

25. password1

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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