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“There is No Poop Fairy” and Other Great Signs

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“There is No Poop Fairy” and Other Great Signs

One of Dan Pink’s professional hobbies (or at least a recurring professional theme) is collecting examples of emotionally-intelligent signage.

Over the years, his blog at www.danpink.com has presented many examples of signs that express sometimes stringent policies in friendly, memorable ways.

The coffee cup that reads “Watch yourself. Heat is a key ingredient.”

The sign in an urban park that encourages people to clean up after their pets by saying, “There is no poop fairy”.

The library that ensures that internet surfing by telling computer users, “Surf as though your mother is watching. Non-offensive sites only please.”

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The library bathroom that inspires proper hygeine with a literary twist: “Lady Macbeth got one thing right: Keep your hands clean.”

What do the signs in your store say about you? Are they welcoming or forbidding? Dull or innovative? Forgettable or memorable?

Start thinking about ways you can creatively present your opening hours, your return policies, your custom repair schedule, and other policies to cusomters.

By the way, Dan has got an interesting looking new book coming out December 31, called “To Sell is Human: The Surprising Truth About Moving Others”. (INSTORE managing editor Eileen McClelland will be reviewing it for you soon.)

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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David Squires

“There is No Poop Fairy” and Other Great Signs

Published

on

“There is No Poop Fairy” and Other Great Signs

One of Dan Pink’s professional hobbies (or at least a recurring professional theme) is collecting examples of emotionally-intelligent signage.

Over the years, his blog at www.danpink.com has presented many examples of signs that express sometimes stringent policies in friendly, memorable ways.

The coffee cup that reads “Watch yourself. Heat is a key ingredient.”

The sign in an urban park that encourages people to clean up after their pets by saying, “There is no poop fairy”.

Advertisement

The library that ensures that internet surfing by telling computer users, “Surf as though your mother is watching. Non-offensive sites only please.”

The library bathroom that inspires proper hygeine with a literary twist: “Lady Macbeth got one thing right: Keep your hands clean.”

What do the signs in your store say about you? Are they welcoming or forbidding? Dull or innovative? Forgettable or memorable?

Start thinking about ways you can creatively present your opening hours, your return policies, your custom repair schedule, and other policies to cusomters.

By the way, Dan has got an interesting looking new book coming out December 31, called “To Sell is Human: The Surprising Truth About Moving Others”. (INSTORE managing editor Eileen McClelland will be reviewing it for you soon.)

Advertisement

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var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular