One of Dan Pink’s professional hobbies (or at least a recurring professional theme) is collecting examples of emotionally-intelligent signage.
Over the years, his blog at www.danpink.com has presented many examples of signs that express sometimes stringent policies in friendly, memorable ways.
The coffee cup that reads “Watch yourself. Heat is a key ingredient.”
The sign in an urban park that encourages people to clean up after their pets by saying, “There is no poop fairy”.
The library that ensures that internet surfing by telling computer users, “Surf as though your mother is watching. Non-offensive sites only please.”
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The library bathroom that inspires proper hygeine with a literary twist: “Lady Macbeth got one thing right: Keep your hands clean.”
What do the signs in your store say about you? Are they welcoming or forbidding? Dull or innovative? Forgettable or memorable?
Start thinking about ways you can creatively present your opening hours, your return policies, your custom repair schedule, and other policies to cusomters.
By the way, Dan has got an interesting looking new book coming out December 31, called “To Sell is Human: The Surprising Truth About Moving Others”. (INSTORE managing editor Eileen McClelland will be reviewing it for you soon.)
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