Connect with us

“There is No Poop Fairy” and Other Great Signs

Published

on

“There is No Poop Fairy” and Other Great Signs

One of Dan Pink’s professional hobbies (or at least a recurring professional theme) is collecting examples of emotionally-intelligent signage.

Over the years, his blog at www.danpink.com has presented many examples of signs that express sometimes stringent policies in friendly, memorable ways.

The coffee cup that reads “Watch yourself. Heat is a key ingredient.”

The sign in an urban park that encourages people to clean up after their pets by saying, “There is no poop fairy”.

The library that ensures that internet surfing by telling computer users, “Surf as though your mother is watching. Non-offensive sites only please.”

Advertisement

The library bathroom that inspires proper hygeine with a literary twist: “Lady Macbeth got one thing right: Keep your hands clean.”

What do the signs in your store say about you? Are they welcoming or forbidding? Dull or innovative? Forgettable or memorable?

Start thinking about ways you can creatively present your opening hours, your return policies, your custom repair schedule, and other policies to cusomters.

By the way, Dan has got an interesting looking new book coming out December 31, called “To Sell is Human: The Surprising Truth About Moving Others”. (INSTORE managing editor Eileen McClelland will be reviewing it for you soon.)

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

Advertisement

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

Promoted Headlines

Most Popular

David Squires

“There is No Poop Fairy” and Other Great Signs

Published

on

“There is No Poop Fairy” and Other Great Signs

One of Dan Pink’s professional hobbies (or at least a recurring professional theme) is collecting examples of emotionally-intelligent signage.

Over the years, his blog at www.danpink.com has presented many examples of signs that express sometimes stringent policies in friendly, memorable ways.

The coffee cup that reads “Watch yourself. Heat is a key ingredient.”

The sign in an urban park that encourages people to clean up after their pets by saying, “There is no poop fairy”.

Advertisement

The library that ensures that internet surfing by telling computer users, “Surf as though your mother is watching. Non-offensive sites only please.”

The library bathroom that inspires proper hygeine with a literary twist: “Lady Macbeth got one thing right: Keep your hands clean.”

What do the signs in your store say about you? Are they welcoming or forbidding? Dull or innovative? Forgettable or memorable?

Start thinking about ways you can creatively present your opening hours, your return policies, your custom repair schedule, and other policies to cusomters.

By the way, Dan has got an interesting looking new book coming out December 31, called “To Sell is Human: The Surprising Truth About Moving Others”. (INSTORE managing editor Eileen McClelland will be reviewing it for you soon.)

Advertisement

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

Promoted Headlines

Most Popular