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“There is No Poop Fairy” and Other Great Signs

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“There is No Poop Fairy” and Other Great Signs

One of Dan Pink’s professional hobbies (or at least a recurring professional theme) is collecting examples of emotionally-intelligent signage.

Over the years, his blog at www.danpink.com has presented many examples of signs that express sometimes stringent policies in friendly, memorable ways.

The coffee cup that reads “Watch yourself. Heat is a key ingredient.”

The sign in an urban park that encourages people to clean up after their pets by saying, “There is no poop fairy”.

The library that ensures that internet surfing by telling computer users, “Surf as though your mother is watching. Non-offensive sites only please.”

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The library bathroom that inspires proper hygeine with a literary twist: “Lady Macbeth got one thing right: Keep your hands clean.”

What do the signs in your store say about you? Are they welcoming or forbidding? Dull or innovative? Forgettable or memorable?

Start thinking about ways you can creatively present your opening hours, your return policies, your custom repair schedule, and other policies to cusomters.

By the way, Dan has got an interesting looking new book coming out December 31, called “To Sell is Human: The Surprising Truth About Moving Others”. (INSTORE managing editor Eileen McClelland will be reviewing it for you soon.)

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

“There is No Poop Fairy” and Other Great Signs

Published

on

“There is No Poop Fairy” and Other Great Signs

One of Dan Pink’s professional hobbies (or at least a recurring professional theme) is collecting examples of emotionally-intelligent signage.

Over the years, his blog at www.danpink.com has presented many examples of signs that express sometimes stringent policies in friendly, memorable ways.

The coffee cup that reads “Watch yourself. Heat is a key ingredient.”

The sign in an urban park that encourages people to clean up after their pets by saying, “There is no poop fairy”.

Advertisement

The library that ensures that internet surfing by telling computer users, “Surf as though your mother is watching. Non-offensive sites only please.”

The library bathroom that inspires proper hygeine with a literary twist: “Lady Macbeth got one thing right: Keep your hands clean.”

What do the signs in your store say about you? Are they welcoming or forbidding? Dull or innovative? Forgettable or memorable?

Start thinking about ways you can creatively present your opening hours, your return policies, your custom repair schedule, and other policies to cusomters.

By the way, Dan has got an interesting looking new book coming out December 31, called “To Sell is Human: The Surprising Truth About Moving Others”. (INSTORE managing editor Eileen McClelland will be reviewing it for you soon.)

Advertisement

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(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular