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“There is No Poop Fairy” and Other Great Signs

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“There is No Poop Fairy” and Other Great Signs

One of Dan Pink’s professional hobbies (or at least a recurring professional theme) is collecting examples of emotionally-intelligent signage.

Over the years, his blog at www.danpink.com has presented many examples of signs that express sometimes stringent policies in friendly, memorable ways.

The coffee cup that reads “Watch yourself. Heat is a key ingredient.”

The sign in an urban park that encourages people to clean up after their pets by saying, “There is no poop fairy”.

The library that ensures that internet surfing by telling computer users, “Surf as though your mother is watching. Non-offensive sites only please.”

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The library bathroom that inspires proper hygeine with a literary twist: “Lady Macbeth got one thing right: Keep your hands clean.”

What do the signs in your store say about you? Are they welcoming or forbidding? Dull or innovative? Forgettable or memorable?

Start thinking about ways you can creatively present your opening hours, your return policies, your custom repair schedule, and other policies to cusomters.

By the way, Dan has got an interesting looking new book coming out December 31, called “To Sell is Human: The Surprising Truth About Moving Others”. (INSTORE managing editor Eileen McClelland will be reviewing it for you soon.)

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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David Squires

“There is No Poop Fairy” and Other Great Signs

Published

on

“There is No Poop Fairy” and Other Great Signs

One of Dan Pink’s professional hobbies (or at least a recurring professional theme) is collecting examples of emotionally-intelligent signage.

Over the years, his blog at www.danpink.com has presented many examples of signs that express sometimes stringent policies in friendly, memorable ways.

The coffee cup that reads “Watch yourself. Heat is a key ingredient.”

The sign in an urban park that encourages people to clean up after their pets by saying, “There is no poop fairy”.

Advertisement

The library that ensures that internet surfing by telling computer users, “Surf as though your mother is watching. Non-offensive sites only please.”

The library bathroom that inspires proper hygeine with a literary twist: “Lady Macbeth got one thing right: Keep your hands clean.”

What do the signs in your store say about you? Are they welcoming or forbidding? Dull or innovative? Forgettable or memorable?

Start thinking about ways you can creatively present your opening hours, your return policies, your custom repair schedule, and other policies to cusomters.

By the way, Dan has got an interesting looking new book coming out December 31, called “To Sell is Human: The Surprising Truth About Moving Others”. (INSTORE managing editor Eileen McClelland will be reviewing it for you soon.)

Advertisement

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var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular