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GENE THE JEWELER always seems to find the least effective approach possible for handling a given area of his business.

And in many cases, the issue is not so much in what he’s doing, but what he’s not doing.

In today’s video, we learn about a couple of realms where Gene really should have processes set up. Namely, sales methodology and accounts payable.

But Gene isn’t taking an organized tack at all.

Staff members use their own sales approaches.

“Everybody has kind of their own method,” says Gene, a fictional character created by jewelry marketing specialist Jimmy DeGroot.

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In terms of vendors, “We pay when we have to,” Gene says. He generally comes up with the money only after the company calls him.

It seems like a chaotic way to run a store, and a hard way to make a profit.


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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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