GENE THE JEWELER always seems to find the least effective approach possible for handling a given area of his business.
And in many cases, the issue is not so much in what he’s doing, but what he’s not doing.
In today’s video, we learn about a couple of realms where Gene really should have processes set up. Namely, sales methodology and accounts payable.
But Gene isn’t taking an organized tack at all.
Staff members use their own sales approaches.
“Everybody has kind of their own method,” says Gene, a fictional character created by jewelry marketing specialist Jimmy DeGroot.
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In terms of vendors, “We pay when we have to,” Gene says. He generally comes up with the money only after the company calls him.
It seems like a chaotic way to run a store, and a hard way to make a profit.
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
