Gene the Jeweler

There’s Something Missing From Gene the Jeweler’s Business … Several Somethings, Actually

He isn’t taking an organized tack at all.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

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Published

6 years ago

November 6, 2017

Jimmy DeGroot

GENE THE JEWELER always seems to find the least effective approach possible for handling a given area of his business.

And in many cases, the issue is not so much in what he’s doing, but what he’s not doing.

In today’s video, we learn about a couple of realms where Gene really should have processes set up. Namely, sales methodology and accounts payable.

But Gene isn’t taking an organized tack at all.

Staff members use their own sales approaches.

“Everybody has kind of their own method,” says Gene, a fictional character created by jewelry marketing specialist Jimmy DeGroot.

In terms of vendors, “We pay when we have to,” Gene says. He generally comes up with the money only after the company calls him.

It seems like a chaotic way to run a store, and a hard way to make a profit.

Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”