GENE THE JEWELER always seems to find the least effective approach possible for handling a given area of his business.
And in many cases, the issue is not so much in what he’s doing, but what he’s not doing.
In today’s video, we learn about a couple of realms where Gene really should have processes set up. Namely, sales methodology and accounts payable.
But Gene isn’t taking an organized tack at all.
Staff members use their own sales approaches.
“Everybody has kind of their own method,” says Gene, a fictional character created by jewelry marketing specialist Jimmy DeGroot.
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In terms of vendors, “We pay when we have to,” Gene says. He generally comes up with the money only after the company calls him.
It seems like a chaotic way to run a store, and a hard way to make a profit.
Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
