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These Are Our Readers’ Top Watch Brands, and the Brand Our Readers Covet Most

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These Are Our Readers’ Top Watch Brands, and the Brand Our Readers Covet Most

More INSTORE readers would like to add Rolex to their cases than any other jewelry or watch brand, according to results of the 2016 Big Survey. TAG Heuer and David Yurman rounded out the top three most wished-for brands.

The upcoming October issue of INSTORE contains the results of all 75 questions, which were answered by nearly 700 jewelry store owners or managers in July and August.

This is the fifth year since 2011 INSTORE has asked which brands stores would like to carry but currently do not. Rolex has topped the list four times. David Yurman and Tacori have been the most wanted jewelry brands during that same period.

Here is a look at top-three results dating back to 2011:

Here’s a look at the results since 2009, and for the full list, don’t miss the 2016 Big Survey in October INSTORE:

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2011: 1. TAG Heuer; 2. Rolex; 3. Tacori
2012: 1. Rolex; 2. TAG Heuer; 3. David Yurman
2013: (Jewelry) 1. Tacori; 2. David Yurman; 3. Simon G
2014: (Watches) 1. Rolex; 2. TAG Heuer; 3. Omega
2015: 1. Rolex; 2. TAG Heuer; 3. Tacori
2016: 1. Rolex; 2. TAG Heuer; 3. David Yurman

This article is an online extra for INSTORE Online.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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These Are Our Readers’ Top Watch Brands, and the Brand Our Readers Covet Most

mm

Published

on

These Are Our Readers’ Top Watch Brands, and the Brand Our Readers Covet Most

More INSTORE readers would like to add Rolex to their cases than any other jewelry or watch brand, according to results of the 2016 Big Survey. TAG Heuer and David Yurman rounded out the top three most wished-for brands.

The upcoming October issue of INSTORE contains the results of all 75 questions, which were answered by nearly 700 jewelry store owners or managers in July and August.

This is the fifth year since 2011 INSTORE has asked which brands stores would like to carry but currently do not. Rolex has topped the list four times. David Yurman and Tacori have been the most wanted jewelry brands during that same period.

Here is a look at top-three results dating back to 2011:

Advertisement

Here’s a look at the results since 2009, and for the full list, don’t miss the 2016 Big Survey in October INSTORE:

2011: 1. TAG Heuer; 2. Rolex; 3. Tacori
2012: 1. Rolex; 2. TAG Heuer; 3. David Yurman
2013: (Jewelry) 1. Tacori; 2. David Yurman; 3. Simon G
2014: (Watches) 1. Rolex; 2. TAG Heuer; 3. Omega
2015: 1. Rolex; 2. TAG Heuer; 3. Tacori
2016: 1. Rolex; 2. TAG Heuer; 3. David Yurman

This article is an online extra for INSTORE Online.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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