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These Are Our Readers’ Top Watch Brands, and the Brand Our Readers Covet Most

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More INSTORE readers would like to add Rolex to their cases than any other jewelry or watch brand, according to results of the 2016 Big Survey. TAG Heuer and David Yurman rounded out the top three most wished-for brands.

The upcoming October issue of INSTORE contains the results of all 75 questions, which were answered by nearly 700 jewelry store owners or managers in July and August.

This is the fifth year since 2011 INSTORE has asked which brands stores would like to carry but currently do not. Rolex has topped the list four times. David Yurman and Tacori have been the most wanted jewelry brands during that same period.

Here is a look at top-three results dating back to 2011:

Here’s a look at the results since 2009, and for the full list, don’t miss the 2016 Big Survey in October INSTORE:

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2011: 1. TAG Heuer; 2. Rolex; 3. Tacori
2012: 1. Rolex; 2. TAG Heuer; 3. David Yurman
2013: (Jewelry) 1. Tacori; 2. David Yurman; 3. Simon G
2014: (Watches) 1. Rolex; 2. TAG Heuer; 3. Omega
2015: 1. Rolex; 2. TAG Heuer; 3. Tacori
2016: 1. Rolex; 2. TAG Heuer; 3. David Yurman

This article is an online extra for INSTORE Online.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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These Are Our Readers’ Top Watch Brands, and the Brand Our Readers Covet Most

mm

Published

on

More INSTORE readers would like to add Rolex to their cases than any other jewelry or watch brand, according to results of the 2016 Big Survey. TAG Heuer and David Yurman rounded out the top three most wished-for brands.

The upcoming October issue of INSTORE contains the results of all 75 questions, which were answered by nearly 700 jewelry store owners or managers in July and August.

This is the fifth year since 2011 INSTORE has asked which brands stores would like to carry but currently do not. Rolex has topped the list four times. David Yurman and Tacori have been the most wanted jewelry brands during that same period.

Here is a look at top-three results dating back to 2011:

Advertisement

Here’s a look at the results since 2009, and for the full list, don’t miss the 2016 Big Survey in October INSTORE:

2011: 1. TAG Heuer; 2. Rolex; 3. Tacori
2012: 1. Rolex; 2. TAG Heuer; 3. David Yurman
2013: (Jewelry) 1. Tacori; 2. David Yurman; 3. Simon G
2014: (Watches) 1. Rolex; 2. TAG Heuer; 3. Omega
2015: 1. Rolex; 2. TAG Heuer; 3. Tacori
2016: 1. Rolex; 2. TAG Heuer; 3. David Yurman

This article is an online extra for INSTORE Online.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular