Connect with us


These Are Our Readers’ Top Watch Brands, and the Brand Our Readers Covet Most




More INSTORE readers would like to add Rolex to their cases than any other jewelry or watch brand, according to results of the 2016 Big Survey. TAG Heuer and David Yurman rounded out the top three most wished-for brands.

The upcoming October issue of INSTORE contains the results of all 75 questions, which were answered by nearly 700 jewelry store owners or managers in July and August.

This is the fifth year since 2011 INSTORE has asked which brands stores would like to carry but currently do not. Rolex has topped the list four times. David Yurman and Tacori have been the most wanted jewelry brands during that same period.

Here is a look at top-three results dating back to 2011:

Here’s a look at the results since 2009, and for the full list, don’t miss the 2016 Big Survey in October INSTORE:

2011: 1. TAG Heuer; 2. Rolex; 3. Tacori
2012: 1. Rolex; 2. TAG Heuer; 3. David Yurman
2013: (Jewelry) 1. Tacori; 2. David Yurman; 3. Simon G
2014: (Watches) 1. Rolex; 2. TAG Heuer; 3. Omega
2015: 1. Rolex; 2. TAG Heuer; 3. Tacori
2016: 1. Rolex; 2. TAG Heuer; 3. David Yurman

This article is an online extra for INSTORE Online.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular