Even though the calendar shows we’re just days from the end of “engagement season” — the magical time of the year when nearly 40 percent of all marriage proposals take place — a pair of Top-10 pop-the-question days remains on the board.
For those of you keeping score, the 10th-most-popular day to deliver a marriage proposal took place this past weekend, and the second-most-popular day hits on Thursday.
Believe it or not, the Saturday before Valentine’s Day is rated No. 10 on WeddingWire’s list of most popular days to pop the question. The editor’s at WeddingWire believe that a Saturday proposal may reflect the couple’s desire to celebrate their engagement over a weekend and not necessarily on Valentine’s Day, which often comes up during the week (Feb. 14 is on a Thursday) and is certainly not a day when most people have off. Popping the question on the weekend prior to Valentine’s Day also preserves the element of surprise.
Rated No. 2 on WeddingWire’s list is none other than Valentine’s Day itself. Cupid’s special day is all about love and expressing to that special someone just how much you care. We reported yesterday that more than half of the U.S. population will be exchanging gifts on Valentine’s Day, with jewelry purchases expected to reach $3.9 billion, according to the National Retail Federation. A special subset of that number will reflect the purchases of millions of romantic suitors who are planning to propose with a diamond ring.
Back in 2014, American Express’ Spending & Saving Tracker estimated that 6 million American couples expected to receive or deliver a marriage proposal on Valentine’s Day.
Engagement season formally runs from Thanksgiving Day to Valentine’s Day. The only day to beat out Valentine’s Day in popularity is Christmas Day.
Advertisement
Here’s the complete Top 10 list, as revealed in WeddingWire’s 2018 Newlywed Report:
- Christmas Day
- Valentine’s Day
- Christmas Eve
- New Year’s Day
- New Year’s Eve
- Dec. 23 (Day Before Christmas Eve)
- Two Saturdays Before Christmas Eve
- Fourth of July (Independence Day)
- Saturday of Memorial Day Weekend
- Saturday Before Valentine’s Day
Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
