IT’S A CONFUSING YEAR for the jewelry industry, but one thing remains true: Having the right selection of jewelry in your cases is the best way to prove to your customers that they should spend their hard-earned money in your store. Remember that hesitant shoppers need reasons beyond simple appreciation to open their wallets — help them find personal meaning in a piece, and they’re much more likely to decide they can’t leave without it.
(image above) Jewelry by Ania Haie in 925 sterling silver and 14K gold plating includes butterfly pavé bracelet, $59; mini disc drop stacking necklace, $69; petal stud earrings, $29; chubby large huggie hoop earrings, $119; Kyoto opal station necklace, $79; butterfly pendant necklace, $99; bezel Kyoto opal beaded ring, $59; rainbow pavé ring, $79; and round dome band, $59. For more information, call (866) 256-6151, email [email protected] or visit aniahaie.com. MODEL: Dasha. PHOTOGRAPHER: Zhou Qian.
Charms & Chains
Open any social media platform and you’ll see that the Gen Z jewelry influencer girlies are obsessed with charms and chains. Don’t make the mistake of assuming a charm enthusiast’s jumbles are random: Every element is selected with deliberation — each tiny, beautiful creation part of a careful curation rife with personal style and deep meaning.
Jade Trau
18K yellow gold charm with diamonds (0.40 TCW).
(212) 719-3333, jadetrau.com
$6,600
Syna
18K yellow gold necklace and charms with mother of pearl (3.50 TCW), rubellite (1.50 TCW), and diamonds (0.03 TCW).
(201) 336-4132, synajewels.com
$4,425
Renna
18K yellow gold necklace with diamond (0.30 TCW).
[email protected], rennajewels.com
$9,500
ParkFord
14K yellow gold and malachite chain with charm.
hi@parkford, parkfordjewelry.com
Chain $3,600, Charm $1,700
Gabriel & Co.
14K yellow gold charm with onyx.
(212) 519-1420, gabrielny.com
$1,600
Mastoloni
14K yellow gold and pearl necklace with charms.
(800) 347-3275, mastoloni.com
$2,500
Zoë Chicco
14K yellow gold chain with charm.
[email protected], zoechicco.com
$4,315
Garden Party
We all crave motifs that make us feel simple, uncomplicated happiness — and what’s happier than a garden? Fabulous florals are a huge trend this year, as are associated garden friends like beautiful butterflies, darling dragonflies and winsome woodland creatures. Encourage your customers to connect with the peace and joy these designs evoke, and you’ll make an easier sale.
Shula NY
14K yellow gold ring with diamonds (0.23 TCW) and garnet (1.49 TCW).
[email protected], shulany.com
$3,415
Tresor Collection
18K yellow gold earrings with carved tourmaline, emerald, and diamonds.
[email protected], tresorcollection.com
$4,750
Denny Wong Designs
14K white and yellow gold pendant with sapphire (0.07 TCW), tsavorite (0.10 TCW), and tanzanite (0.20 TCW).
(808) 947-0188, dennywong.com
$1,260
Allison-Kaufman Co.
14K yellow gold necklace with diamonds.
(800) 800-8908, allisonkaufman.com
$2,829
Lord Jewelry
18K yellow gold bangle with diamonds and enamel.
[email protected], lordjewelry.us
$19,900
Sydney Evan
14K yellow gold charm with diamonds and enamel.
[email protected], sydneyevan.com
$2,200
Jarilyn Jewelry
14K white gold brooch with black diamond, sapphire, amethyst, citrine, and blue topaz.
(831) 238-0977, jarilynjewelrycarmel.com
$7,980
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Mixed Metals
Why choose between silver and gold metals when you can combine them and make mixed metal magic? Sure, some of the styles that fit this trend might be financially motivated (we’re looking at you, astronomical gold prices), but that doesn’t take away from the undeniable appeal of this versatile category. Who doesn’t love a jewel that goes with everything?
Frederic Duclos
Sterling silver and yellow gold-plated necklace.
[email protected], fredericduclos.com
$595
Ania Haie
White and yellow gold-plated 925 sterling silver earrings with cubic zirconia.
[email protected], aniahaie.com
$199
Metal Marketplace International
14K white gold stretch bracelet with 14K yellow gold.
(800) 523-9191, metalmarketplace.com
$1,640
Ostbye
14K white and yellow gold pendant with diamond.
(866) 553-1515, ostbye.com
$929
Midas Chain
14K yellow and white gold earrings.
(201) 244-1150, midaschain.com
$1,839
Heather B. Moore
14K yellow gold and sterling silver charm with diamond.
[email protected], heatherbmoore.com
$434
Deborah Meyers Experience
Oxidized sterling silver earrings with 18K yellow gold, Akoya Keshi pearls, and diamonds (0.25 TCW).
(347) 581-1689, dkmeyers.com
$2,700
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Opaque Gems
Opaque gems don’t sparkle, but their gorgeous solidity provides saturated color straight from nature, honed to perfection by the lapidary’s art. Hefty, smooth, and cool, the tactile appeal of the opaque gems trend cannot be overstated. Always make sure shoppers try on these hardstone beauties so they can feel the grounding presence of the stones against their skin.
Guita M
18K yellow gold ring with pink opal and diamonds.
[email protected], guitam-jewelry.com
$9,800
Mercurius Jewelry
14K Fairmined yellow gold hoop earrings with malachite.
(510) 214-3063, mercuriusjewelry.com
$3,300
Mason-Kay Jade
18K yellow gold pin with green, lavender, and red jadeite jade.
(303) 393-7575, masonkay.com
$5,300
Orman
14K yellow gold necklace with moss agate and amethyst (0.60 TCW).
[email protected], atelierorman.com
$4,625
Kabana
14K yellow gold ring with lapis lazuli, Sleeping Beauty turquoise, and Australian crystal opal inlay and diamonds (0.12 TCW).
(505) 843-9330, kabana.com
$5,318
Jenna Blake
18K yellow gold necklace with coral, lapis, and turquoise.
[email protected], jennablake.com
$7,600
Royal Chain
14K yellow gold bracelet with turquoise.
(800) 622-0960, royalchain.com
$815
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