1 Sometimes, all it takes for you to come up with a big idea is a little time away. And we mean from everybody — the kids, those yapping shih-tzus, and yes, even your spouse. Today is Plan a Solo Vacation Day. And while we’re big believers in family vacations, why not plan a shorter one of your very own this year?
7 On Middle Name Pride Day, make up T-shirts with every team member’s middle name printed on it in huge letters. Gather in the office first thing in the morning and have everybody take off their coats one by one for the big reveal on social media.
17 A man walks into a jewelry store and says to the barkeep, “Paddy, I’ve got a wee pot of gold to sell.” Actually, he’s unlikely to do that unless you’ve encouraged him. This St. Patrick’s Day, hold that Pot of Gold promotion.
29 Not so long ago, it seemed that being local, independent and service-minded (compared to price) were all liabilities in the face of the big box onslaught. Now they are competitive strengths. On National Mom and Pop Business Owners Day, revisit your marketing to see how you’re playing up those strengths. Consider teaming up with another local small business or supporting a local cause to reinforce the message — you’re here for the community.
