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These Are The Latest in Services For Jewelers

This includes initiatives to help retailers reach clients with services during the pandemic.

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INOX Jewelry microsites

INOX Innovation

INOX Jewelry has launched e-commerce microsites to help retail partners expand virtual opportunities while COVID-19 restricts foot traffic. INOX manages all operation and shipping for the store-branded microsites, allowing retailers to focus exclusively on sales.

salesone.org

GCAL verification page

20 Year Training

The Gem Certification & Assurance Lab (GCAL) is offering a new sales training seminar, “Closing More Sales With GCAL.” The prestigious lab is celebrating its 20th year in 2020.

gcalusa.com

ASA COVID banner

Ally with ASA

The American Society of Appraisers (ASA) is offering free Ally membership to gem and jewelry appraisers affected by COVID-19. Benefits include savings on webinars, subscription to ASA publications, access to the ASA Job Bank, and more.

appraisers.org/ally

Jeweler experts COVID website

E-Experts

Jeweler Websites, Inc., which has created more than 700 jewelry websites for 500 different jewelers, is offering a reduced pricing structure to help retailers expand their e-commerce reach while foot traffic is restricted by the COVID-19 situation.

jewelerwebsites.com

BriteCo iPad jewelry type

Briten up

Insurer BriteCo is offering an exclusive guide to Virtual Reappraisals. This unique resource is packed with great advice on how to maintain and grow business through virtual reappraisals, a valuable service that your customers can enjoy without leaving their homes.

brite.co

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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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