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These Are The Latest in Services For Jewelers

This includes initiatives to help retailers reach clients with services during the pandemic.

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INOX Jewelry microsites

INOX Innovation

INOX Jewelry has launched e-commerce microsites to help retail partners expand virtual opportunities while COVID-19 restricts foot traffic. INOX manages all operation and shipping for the store-branded microsites, allowing retailers to focus exclusively on sales.

salesone.org

GCAL verification page

20 Year Training

The Gem Certification & Assurance Lab (GCAL) is offering a new sales training seminar, “Closing More Sales With GCAL.” The prestigious lab is celebrating its 20th year in 2020.

gcalusa.com

ASA COVID banner

Ally with ASA

The American Society of Appraisers (ASA) is offering free Ally membership to gem and jewelry appraisers affected by COVID-19. Benefits include savings on webinars, subscription to ASA publications, access to the ASA Job Bank, and more.

appraisers.org/ally

Jeweler experts COVID website

E-Experts

Jeweler Websites, Inc., which has created more than 700 jewelry websites for 500 different jewelers, is offering a reduced pricing structure to help retailers expand their e-commerce reach while foot traffic is restricted by the COVID-19 situation.

jewelerwebsites.com

BriteCo iPad jewelry type

Briten up

Insurer BriteCo is offering an exclusive guide to Virtual Reappraisals. This unique resource is packed with great advice on how to maintain and grow business through virtual reappraisals, a valuable service that your customers can enjoy without leaving their homes.

brite.co

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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