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These Are The Latest in Services For Jewelers

This includes initiatives to help retailers reach clients with services during the pandemic.

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INOX Jewelry microsites

INOX Innovation

INOX Jewelry has launched e-commerce microsites to help retail partners expand virtual opportunities while COVID-19 restricts foot traffic. INOX manages all operation and shipping for the store-branded microsites, allowing retailers to focus exclusively on sales.

salesone.org

GCAL verification page

20 Year Training

The Gem Certification & Assurance Lab (GCAL) is offering a new sales training seminar, “Closing More Sales With GCAL.” The prestigious lab is celebrating its 20th year in 2020.

gcalusa.com

ASA COVID banner

Ally with ASA

The American Society of Appraisers (ASA) is offering free Ally membership to gem and jewelry appraisers affected by COVID-19. Benefits include savings on webinars, subscription to ASA publications, access to the ASA Job Bank, and more.

appraisers.org/ally

Jeweler experts COVID website

E-Experts

Jeweler Websites, Inc., which has created more than 700 jewelry websites for 500 different jewelers, is offering a reduced pricing structure to help retailers expand their e-commerce reach while foot traffic is restricted by the COVID-19 situation.

jewelerwebsites.com

BriteCo iPad jewelry type

Briten up

Insurer BriteCo is offering an exclusive guide to Virtual Reappraisals. This unique resource is packed with great advice on how to maintain and grow business through virtual reappraisals, a valuable service that your customers can enjoy without leaving their homes.

brite.co

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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