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These Are the Lessons That Jewelers Learned in 2017

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Jewelers continue to grow and adapt.

What’s the biggest lesson you’ve learned about the jewelry business this year?

We took to social media — including our own platforms and the popular Jewelers Helping Jewelers Facebook group — to find out.

Here’s what jewelers had to say.

  • Nothing makes or breaks a store like the attitude of an owner! Bad attitude = deflated employees and lackluster customers. Great attitude = motivated team and excited clients! (Yes, “employees” versus “team” and “customers” versus “clients” was intentional.) — Jennifer Farnes, Revolution Jewelry Works, Colorado Spring, CO
  •  QUALITY still sells best for us. Always rely on what works best for your market. Continue to adapt as needed and always stay positive. — Jody Bond, Just Gold Jewelers, Stuart, FL
  • That sometimes it’s OK to know your limits with certain customers. If I am having no luck, I will find the best sales associate to assist them. — Luisa Valeria Smith, Cornerstone Fine Jewelry, Springfield, MO
  • Niche and unique goods set you apart! — Julie Terwilliger, Wexford Jewelers, Cadillac, MI
  • Change is inevitable in this business, and one must be ready to adapt in order to suceed!
    — Teri Vogan, Vogan Gold & Silver Works, Colorado Springs, CO
  • Some of the best deals you’ll ever make are the ones you pass on. — Richard Sherwood, Sherwoods, Sarasota, FL
  • That JHJ is a great group of professional colleagues who’s passions for this industry are sincere! — Greg Sorley, McSorley’s Fine Jewelry, Canfield, OH
  • Sometimes you have to say no to a repair job. — Jessica Ioerger, Lucky Hunter Jewelry Design, Eureka, IL
  • I can never predict my year by what is trending, and after 23 years, that’s a fact for my business. — Alison Shiboski, Shiboski Fine Jewelry Design, Eugene, OR
  • Sometimes it is necessary to take a risk on a large item to test your market. — Billy Smith, Cornerstone Fine Jewelry, Springfield, MO
  • That one better be ready for change, and be open to learning new skills. — Chris Simpson, London, England
  • “I learned it’s best to stand up for yourself even if it means you lose an account or two (trade shop). It makes room for a better client to come take their place!” — David Wilkinson Design, Cleveland, OH


This story is an INSTORE Online extra.

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Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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