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These Are the Lessons That Jewelers Learned in 2017

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Jewelers continue to grow and adapt.

What’s the biggest lesson you’ve learned about the jewelry business this year?

We took to social media — including our own platforms and the popular Jewelers Helping Jewelers Facebook group — to find out.

Here’s what jewelers had to say.

  • Nothing makes or breaks a store like the attitude of an owner! Bad attitude = deflated employees and lackluster customers. Great attitude = motivated team and excited clients! (Yes, “employees” versus “team” and “customers” versus “clients” was intentional.) — Jennifer Farnes, Revolution Jewelry Works, Colorado Spring, CO
  •  QUALITY still sells best for us. Always rely on what works best for your market. Continue to adapt as needed and always stay positive. — Jody Bond, Just Gold Jewelers, Stuart, FL
  • That sometimes it’s OK to know your limits with certain customers. If I am having no luck, I will find the best sales associate to assist them. — Luisa Valeria Smith, Cornerstone Fine Jewelry, Springfield, MO
  • Niche and unique goods set you apart! — Julie Terwilliger, Wexford Jewelers, Cadillac, MI
  • Change is inevitable in this business, and one must be ready to adapt in order to suceed!
    — Teri Vogan, Vogan Gold & Silver Works, Colorado Springs, CO
  • Some of the best deals you’ll ever make are the ones you pass on. — Richard Sherwood, Sherwoods, Sarasota, FL
  • That JHJ is a great group of professional colleagues who’s passions for this industry are sincere! — Greg Sorley, McSorley’s Fine Jewelry, Canfield, OH
  • Sometimes you have to say no to a repair job. — Jessica Ioerger, Lucky Hunter Jewelry Design, Eureka, IL
  • I can never predict my year by what is trending, and after 23 years, that’s a fact for my business. — Alison Shiboski, Shiboski Fine Jewelry Design, Eugene, OR
  • Sometimes it is necessary to take a risk on a large item to test your market. — Billy Smith, Cornerstone Fine Jewelry, Springfield, MO
  • That one better be ready for change, and be open to learning new skills. — Chris Simpson, London, England
  • “I learned it’s best to stand up for yourself even if it means you lose an account or two (trade shop). It makes room for a better client to come take their place!” — David Wilkinson Design, Cleveland, OH


This story is an INSTORE Online extra.

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