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These Are the Lessons That Jewelers Learned in 2017

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Jewelers continue to grow and adapt.

What’s the biggest lesson you’ve learned about the jewelry business this year?

We took to social media — including our own platforms and the popular Jewelers Helping Jewelers Facebook group — to find out.

Here’s what jewelers had to say.

  • Nothing makes or breaks a store like the attitude of an owner! Bad attitude = deflated employees and lackluster customers. Great attitude = motivated team and excited clients! (Yes, “employees” versus “team” and “customers” versus “clients” was intentional.) — Jennifer Farnes, Revolution Jewelry Works, Colorado Spring, CO
  •  QUALITY still sells best for us. Always rely on what works best for your market. Continue to adapt as needed and always stay positive. — Jody Bond, Just Gold Jewelers, Stuart, FL
  • That sometimes it’s OK to know your limits with certain customers. If I am having no luck, I will find the best sales associate to assist them. — Luisa Valeria Smith, Cornerstone Fine Jewelry, Springfield, MO
  • Niche and unique goods set you apart! — Julie Terwilliger, Wexford Jewelers, Cadillac, MI
  • Change is inevitable in this business, and one must be ready to adapt in order to suceed!
    — Teri Vogan, Vogan Gold & Silver Works, Colorado Springs, CO
  • Some of the best deals you’ll ever make are the ones you pass on. — Richard Sherwood, Sherwoods, Sarasota, FL
  • That JHJ is a great group of professional colleagues who’s passions for this industry are sincere! — Greg Sorley, McSorley’s Fine Jewelry, Canfield, OH
  • Sometimes you have to say no to a repair job. — Jessica Ioerger, Lucky Hunter Jewelry Design, Eureka, IL
  • I can never predict my year by what is trending, and after 23 years, that’s a fact for my business. — Alison Shiboski, Shiboski Fine Jewelry Design, Eugene, OR
  • Sometimes it is necessary to take a risk on a large item to test your market. — Billy Smith, Cornerstone Fine Jewelry, Springfield, MO
  • That one better be ready for change, and be open to learning new skills. — Chris Simpson, London, England
  • “I learned it’s best to stand up for yourself even if it means you lose an account or two (trade shop). It makes room for a better client to come take their place!” — David Wilkinson Design, Cleveland, OH


This story is an INSTORE Online extra.

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John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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