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These Are the Most Searched Engagement Ring Shapes and Styles for 2026 Brides

It’s a case of “something old, something new”, according to study by refiner Elemetal.

Published

2 months ago

December 23, 2025

INSTORE Staff

These Are the Most Searched Engagement Ring Shapes and Styles for 2026 Brides

As we head into peak proposal season, every (soon-to-be) bride is dreaming up their ideal winter proposal: where it will happen, how it will unfold, and of course, the ring that will define it.

As a company rooted in precious metals, Elemetal researchers analyzed Google search data from the past twelve months to uncover which engagement ring shapes and styles captured the most interest nationwide.

Here are a few standout insights:

Style: Vintage engagement rings ranked as the most popular overall, topping searches in 12 states.
Shape: Oval cuts took the crown as the most-searched shape, leading in 13 states.
Regional Differences: Marquise cuts are having a moment in the South, while classic round diamonds reign supreme throughout the Northeast.

You can view the full state-by-state breakdown here for a detailed look at which shapes and styles brides-to-be are actually searching for this season.

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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