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These Are the Things Jewelers Across America Are Doing to Keep Their Staff and Customers Safe

Answers to our survey run the gamut from ‘nothing’ to closing up shop, with lots of protective measures in between.




AS PART OF a survey this week focused on the effects of COVID-19, we asked jewelers: “Have you made any changes to the way customers interact with your business and staff?”

The answers ran the gamut among the approximately 200 retailers who responded to the survey. For some, it’s business as usual. Others are taking protective measures such as offering curbside service or going appointment-only. And still others have closed up shop temporarily.

Here’s a sampling of the responses:

  • Gone to two days per week with reduced hours and by appointment. I as owner am the one working. — Kas Jacquot Kas A Designs, Jefferson City, MO
  • None. Trying figure a plan that makes sense. — Todd R. Tinder, Tinder’s Jewelry, Bowling Green, VA
  • We are meeting by appointment only and offering free online shipping. — Rachel Pfeiffer, Lane & Kate, Cincinnati, OH
  • As this continues, we may go to appointment only. We are not cleaning and checking jewelry. Also, we are calling all clients expressing interest in a piece for special occasion in case the store is required to close. — Robin Lies, Burnells Creative Gold Inc., Wichita, KS
  • Encouraged debit/credit, offered curbside pickup and or delivery. — Nathan George, Joshua’s Fine Jewelry, Russellville, AR
  • Will deliver within a 10-mile radius, curbside service, will make appointments and will cut hours of the business as time goes on! — Connie Thurmond, Connie & V. Cross Jewelers, Bossier City, LA
  • Offering shopping online, gift cards for future shopping, curbside service, and we have a service window. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Less touching. — Wendy Smith, Jimmy Smith Jewelers, Decatur, AL
  • No, we, fortunately, are in a well-educated and savvy area. People will stay a safe distance from each other, understand why we are wearing blue gloves/face masks we normally use for buffing and appreciate that we are still servicing their needs. — Denise Oros, Linnea Jewelers, La Grange, IL
  • Closed doors until April 1. Making appointments. Skeleton staff. — Michael Cook, Walter J. Cook Jeweler, Paoli, PA
  • No, same as usual. — Saro Abrahamian, Town Jewelers, Chevy Chase, MD
  • Have offered curbside and phone ordering (we do some online normally) but no takers for curb. So far they’ve come in. — Tory Michel, Tory’s Jewelry, Marblehead, MA
  • We are reopening our online shop. We are sanitizing everything in an effort to protect the people working. Our 76-year-old owner is home and in contact via phone and WhatsApp. — Theresa Peregoy, Classic Facets, Edgewater, CO
  • Thursday we were still really busy but Friday, everything stopped and it has been that way ever since. I’m going to focus on contacting customers and getting all the work I haven’t done done! — Annette Evans, RD Allen Freeport Jewelers, Freeport, ME

James Ritchie is the online content editor for SmartWork Media.



Thinking of Retirement? This Jeweler Went for the Company That Shares His Values

Richard Frank of Goldstein’s Jewelry in Mobile, Ala., had worked in his family’s store since he was 13-years old. As its owner, he was proud to be at the helm of Mobile’s oldest jewelry store, an AGS, IJO and RJO member business. But there comes a time in every jeweler’s life when a decision must be made regarding the future. And for Frank, that meant turning the store over to new owners. He chose Wilkerson to handle the sale, a decision, he says, made a long time ago. “Their reputation is such that all the things we value are what they value,” he says. And the results surpassed Frank’s own expectations. Would he recommend Wilkerson for other jewelers who are considering a going-out-of-business or retirement sale? “If you’re contemplating a sale to maximize the return on your business, there is no one else in the industry that I could even think of recommending.”

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