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These Are the Top Jewelry Brands of 2021, According to the Big Survey

The top three remain the same from the last three years.

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These Are the Top Jewelry Brands of 2021, According to the Big Survey

These Are the Top Jewelry Brands of 2021, According to the Big Survey

GABRIEL & CO., STULLER and Allison-Kaufman remained the three most popular brands in independent jewelry stores, according to respondents to this year’s Big Survey. Hearts On Fire and Sylvie Collection remained strong as well, rounding out the top five brands. Simon G was one of the biggest upward movers this year, finishing in a tie for fifth with Sylvie Collection. But the biggest jump belonged to Lashbrook, which went from outside the top 20 in 2020 to number 9 in this year’s survey. Results are based on the responses of 353 independent jewelry retailers to the question, “Please list your top three performing jewelry brands for 2021.”

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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