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These Are the Top Jewelry Brands of 2021, According to the Big Survey

The top three remain the same from the last three years.

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These Are the Top Jewelry Brands of 2021, According to the Big Survey

These Are the Top Jewelry Brands of 2021, According to the Big Survey

GABRIEL & CO., STULLER and Allison-Kaufman remained the three most popular brands in independent jewelry stores, according to respondents to this year’s Big Survey. Hearts On Fire and Sylvie Collection remained strong as well, rounding out the top five brands. Simon G was one of the biggest upward movers this year, finishing in a tie for fifth with Sylvie Collection. But the biggest jump belonged to Lashbrook, which went from outside the top 20 in 2020 to number 9 in this year’s survey. Results are based on the responses of 353 independent jewelry retailers to the question, “Please list your top three performing jewelry brands for 2021.”

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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