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These Are the Top Jewelry Brands of 2021, According to the Big Survey

The top three remain the same from the last three years.

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These Are the Top Jewelry Brands of 2021, According to the Big Survey

These Are the Top Jewelry Brands of 2021, According to the Big Survey

GABRIEL & CO., STULLER and Allison-Kaufman remained the three most popular brands in independent jewelry stores, according to respondents to this year’s Big Survey. Hearts On Fire and Sylvie Collection remained strong as well, rounding out the top five brands. Simon G was one of the biggest upward movers this year, finishing in a tie for fifth with Sylvie Collection. But the biggest jump belonged to Lashbrook, which went from outside the top 20 in 2020 to number 9 in this year’s survey. Results are based on the responses of 353 independent jewelry retailers to the question, “Please list your top three performing jewelry brands for 2021.”

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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