Big SurveyThese Are the Words That Jewelers Most Overuse These clutch words have worn out their welcome. Published 9 months ago on October 25, 2019By Chris Burslem Share Tweet SALES PEOPLE LIVE and die professionally by their ability to tell a compelling story and engage their customers emotionally. Managers must be able to communicate clearly what they want their staff to do, and owners to articulate the vision they have for their business.So, in this year’s Big Survey we asked America’s jewelers about the tired phrasings, clutch words and jargon that they felt let them down or allowed a customer to escape engaging staff.Here are the words jewelers felt they overused:How can I help you?Sure! We can do thatIt’s beautifulIt is what it isHow ya doing today?Awesome!Have a great dayNo problemStoneAbsolutelyIn all honesty …Price pointMillennialsPlethoraGIA reportsOur jewelers also listed other phrases that weren’t tired or poor choices for a sales setting, but which they still regretted using so often, such as those that suggest something is less than optimum in the store, like “Just kill me now,” or “Business is slow” or that point to trouble ahead as in “It will be ready in an hour,” “Let me check with my goldsmith”, or even just “Yes” when “No” was probably the better answer.And then there were the words said too often that as one jeweler noted correctly, “You probably can’t post here.”The 2019 Big Survey was conducted in September and October and attracted responses from more than 800 American jewelers. Look out for all the results in the November issue of INSTORE. Advertisement Related Topics: Big Survey 2019Featured click to Comment(Comment) Chris Burslem Chris Burslem is Group Managing Editor at SmartWork Media. Advertisement SPONSORED VIDEO Wilkerson TestimonialsWhen Liquidation Is the Best Option, This Legendary Jeweler Chose WilkersonGeorge Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.” You may like Jewelers Studied These Topics In-Depth … And Decided They Weren’t Worth It The Big Survey 2019: Big Data These Are the Tech Innovations That Jewelers Find Most Useful Promoted Headlines Perk Up Your EarsGabriel & Co. The Rings for Virtual ‘I Do’s’Gabriel & Co. When Liquidation Is the Best Option, This Legendary Jeweler Chose WilkersonWilkerson Advertisement LatestTrendingVideos Hot Sellers3 hours agoHere Were The Best-Selling Items For Jewelers During A Surprisingly Good June For Many Press Releases6 hours agoNew Consumer Research Confirms COVID-19 Related Pent-Up Demand for Jewelry Get Inspired11 hours agoCentury-Old Family Business in Ohio Finds Growth in Bridal True Tales5 days ago13 Jewelry Return Horror Stories Almost Too Frustrating to Read Fun1 week ago19 Inspirational Messages to Tell Your Customers It’s Okay to Buy Headlines1 week agoVideo: Father of Alleged Jewelry Thief Returns Rings, Apologizes Jim Ackerman6 days agoVideo: Why You Should Spend More Time ‘On the Business’ Instead of ‘In the Business’ JimmyCast6 days agoPodcast: New Jewelry Store Owner Wilson Lin on Why He’s Opening This Year, of All Years Jimmy Degroot1 week agoVideo: Jeweler Kept Selling Despite His Doubts About the Customer … and He Was Glad He Did! Advertisement Advertisement SubscribeBULLETINSINSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular True Tales5 days ago13 Jewelry Return Horror Stories Almost Too Frustrating to Read Fun1 week ago19 Inspirational Messages to Tell Your Customers It’s Okay to Buy Headlines1 week agoVideo: Father of Alleged Jewelry Thief Returns Rings, Apologizes True Tales2 days ago17 Jewelry Stories So Gross You Might Have to Hurl America's Coolest Stores5 days agoPast America’s Coolest Honorees: Where Are They Now? Headlines1 week agoMore Than 90 Percent of Jewelers Surveyed Are Open for Business Products1 week agoThis Earring Trend Stands Out On The Red Carpet and Video Conferencing Jimmy Degroot1 week agoVideo: Jeweler Kept Selling Despite His Doubts About the Customer … and He Was Glad He Did!