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These Holiday Ideas Will Make You Truly Memorable

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(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: being memorable.)


The Hunt House’s McMurray decorates the store Christmas tree with scrolls that contain discounts. Beginning Dec. 1, when customers make purchases, they take a scroll from the tree to learn what percentage of discount they’ll receive on the item they have already selected.

“They can’t go back and get more stuff,” McMurray says, once they learn their discount. One scroll offers a 100 percent discount, but the range is generally 5 to 40 percent.

“People have tried to dig into the tree,” she says. “They figure we’ve hidden the 100 percent one deep.”

The promotion is advertised on the radio and in the newspaper, but word of mouth often leads to more sales, too.

Albert Yocum of Yocum Jewelry in Marceline, MO, kicks off his holiday season during a popular town event called Peanut Night.

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All the participating merchants put coupons or prizes in bags and the Chamber sells the bags for $1 each. They usually sell more than 2,500 bags in half an hour.

Last year, Harris Jewelers in Troy, OH, ran a wish-list contest with a prize of a $1,000 shopping spree. The store also celebrated its 70th anniversary by offering a $70 gift card with every $250 holiday purchase through Christmas Eve.

 

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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These Holiday Ideas Will Make You Truly Memorable

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: being memorable.)


The Hunt House’s McMurray decorates the store Christmas tree with scrolls that contain discounts. Beginning Dec. 1, when customers make purchases, they take a scroll from the tree to learn what percentage of discount they’ll receive on the item they have already selected.

“They can’t go back and get more stuff,” McMurray says, once they learn their discount. One scroll offers a 100 percent discount, but the range is generally 5 to 40 percent.

“People have tried to dig into the tree,” she says. “They figure we’ve hidden the 100 percent one deep.”

The promotion is advertised on the radio and in the newspaper, but word of mouth often leads to more sales, too.

Advertisement

Albert Yocum of Yocum Jewelry in Marceline, MO, kicks off his holiday season during a popular town event called Peanut Night.

All the participating merchants put coupons or prizes in bags and the Chamber sells the bags for $1 each. They usually sell more than 2,500 bags in half an hour.

Last year, Harris Jewelers in Troy, OH, ran a wish-list contest with a prize of a $1,000 shopping spree. The store also celebrated its 70th anniversary by offering a $70 gift card with every $250 holiday purchase through Christmas Eve.

 

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular