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Hot Sellers

These Were the Top-Selling Brands and Styles Among Surveyed Readers for April

Stuller led the way.




Bridal ring and matching band from Shefi Diamonds’ Compozit Collection
Bridal ring and matching band from Shefi Diamonds’ Compozit Collection, which features matching sets of rings, pendants and earrings in oval, round, emerald and cushion,

Shefi diamonds, bands and bridal. Shefi has quietly become our prime supplier with excellent sell-through. — Mark Clodius, Clodius & Co. Jewelers, Rockford, IL

Top-selling jewelry brands in April

Stuller (9), Rolex (8), Gabriel & Co. (6), Lagos (3), RDI Diamonds (3), Roberto Coin (3), Simon G. (3), Benchmark (2), Breitling (2), David Yurman (2), E.L. Designs (2), Fana (2), Hearts On Fire (2), INOX (2), Jewelry Innovations (2), Keith Jack (2), Pandora (2), Quality Gold (2), Samuel B. (2), Shefi Diamonds (2), Sylvie Collection (2), Tacori (2)

*Brands mentioned by at least two of 145 Brain Squad respondents.

  • Simon G. We always sell a ton of their engagement rings, but in addition to that, they make this really beautiful hoop earring in a couple sizes that we cannot keep in stock. — Melissa Quick, Steve Quick Jeweler, Chicago, IL
  • Samuel B. is very popular. Pearls have been on the rise, especially Imperial Pearl. — Holly McHone, Holly McHone Jewelers, Astoria, OR
  • Sterling silver gemstone rings are the look for the summer season. — Bethany Swoveland, Design House Jewelry Studio, Waco, TX
  • So much Roberto Coin. A wonderful combination of pent-up demand and new designs. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Custom bridal, gold chains. Brand names are not performing well right now; people are going for unique and individualized. — Andrea Riso, Talisman Collection, El Dorado Hills, CA
  • Lab-grown diamond studs in BIG sizes — definitely the Roaring 20s here! — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
  • Our best-selling brand in April was Marathon. Their Kiddie Kraft, Convertible and Cape Cod lines were great performers. UK designer Jonathan Lynne was a close second with their vintage-inspired designs. — Joe Caron, Caron’s Jewelry, Bristol, RI
  • Jewelry Innovations wedding bands. Priced right with consistently quick delivery. — Mike Roberts, The Diamond Shop, Ada, OK
  • We did great with fashion from Brevani and are excited about the addition of INOX! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Gabriel & Co. is selling well. Very good price point. — Nicholas Pronko, Steve Pronko Diamonds, Dickson City, PA
  • Midas Chain paperclip jewelry. On trend and great quality. — Brandy Pavlich, Kingston Fine Jewelry, Kingston, NY
  • Diamond hoops and diamond bracelets. Gold chains are selling like crazy for men. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
  • Bridal was fantastic! Sold several custom engagement rings and bands and several diamond bands by Nasbro Designs. Stackable thin diamond bands by Shula New York are extremely popular. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • aCleoni has been a big hit for us. Ordered before Christmas then after Christmas and just last week. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • Antique jewelry … specifically Victorian and Edwardian filigree jewelry. — Patty Gallun Hansen, Dorothy Gallun Jewelry, Cedarburg, WI
  • Wedding bands and alternative bridal as usual, and large colored gemstone pieces set in yellow gold. — Betsy Barron, Love & Luxe, San Francisco, CA
  • Fana, Quality Gold, lab-grown diamonds. — Kriss Roethlisberger, Ace of Diamonds, Mt. Pleasant, MI
  • Custom-made jewelry with lab-grown diamonds from Stuller. Gold and diamond jewelry from Arya’s Collection. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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