Hot Sellers

These Were the Top-Selling Brands and Styles Among Surveyed Readers for April

Stuller led the way.

Published

2 years ago

June 3, 2021

INSTORE Staff Instore June 2021 Issue

Bridal ring and matching band from Shefi Diamonds’ Compozit Collection, which features matching sets of rings, pendants and earrings in oval, round, emerald and cushion, shefidiamonds.com

Shefi diamonds, bands and bridal. Shefi has quietly become our prime supplier with excellent sell-through. — Mark Clodius, Clodius & Co. Jewelers, Rockford, IL

Top-selling jewelry brands in April

Stuller (9), Rolex (8), Gabriel & Co. (6), Lagos (3), RDI Diamonds (3), Roberto Coin (3), Simon G. (3), Benchmark (2), Breitling (2), David Yurman (2), E.L. Designs (2), Fana (2), Hearts On Fire (2), INOX (2), Jewelry Innovations (2), Keith Jack (2), Pandora (2), Quality Gold (2), Samuel B. (2), Shefi Diamonds (2), Sylvie Collection (2), Tacori (2)

*Brands mentioned by at least two of 145 Brain Squad respondents.

Simon G. We always sell a ton of their engagement rings, but in addition to that, they make this really beautiful hoop earring in a couple sizes that we cannot keep in stock. — Melissa Quick, Steve Quick Jeweler, Chicago, IL
Samuel B. is very popular. Pearls have been on the rise, especially Imperial Pearl. — Holly McHone, Holly McHone Jewelers, Astoria, OR
Sterling silver gemstone rings are the look for the summer season. — Bethany Swoveland, Design House Jewelry Studio, Waco, TX
So much Roberto Coin. A wonderful combination of pent-up demand and new designs. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
Custom bridal, gold chains. Brand names are not performing well right now; people are going for unique and individualized. — Andrea Riso, Talisman Collection, El Dorado Hills, CA
Lab-grown diamond studs in BIG sizes — definitely the Roaring 20s here! — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
Our best-selling brand in April was Marathon. Their Kiddie Kraft, Convertible and Cape Cod lines were great performers. UK designer Jonathan Lynne was a close second with their vintage-inspired designs. — Joe Caron, Caron’s Jewelry, Bristol, RI
Jewelry Innovations wedding bands. Priced right with consistently quick delivery. — Mike Roberts, The Diamond Shop, Ada, OK
We did great with fashion from Brevani and are excited about the addition of INOX! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
Gabriel & Co. is selling well. Very good price point. — Nicholas Pronko, Steve Pronko Diamonds, Dickson City, PA
Midas Chain paperclip jewelry. On trend and great quality. — Brandy Pavlich, Kingston Fine Jewelry, Kingston, NY
Diamond hoops and diamond bracelets. Gold chains are selling like crazy for men. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
Bridal was fantastic! Sold several custom engagement rings and bands and several diamond bands by Nasbro Designs. Stackable thin diamond bands by Shula New York are extremely popular. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
aCleoni has been a big hit for us. Ordered before Christmas then after Christmas and just last week. — Tommy Thobe, The Village Gem, Perry Hall, MD
Antique jewelry … specifically Victorian and Edwardian filigree jewelry. — Patty Gallun Hansen, Dorothy Gallun Jewelry, Cedarburg, WI
Wedding bands and alternative bridal as usual, and large colored gemstone pieces set in yellow gold. — Betsy Barron, Love & Luxe, San Francisco, CA
Fana, Quality Gold, lab-grown diamonds. — Kriss Roethlisberger, Ace of Diamonds, Mt. Pleasant, MI
Custom-made jewelry with lab-grown diamonds from Stuller. Gold and diamond jewelry from Arya’s Collection. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”