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These Were the Top-Selling Brands and Styles Among Surveyed Readers for April

Stuller led the way.

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Bridal ring and matching band from Shefi Diamonds’ Compozit Collection
Bridal ring and matching band from Shefi Diamonds’ Compozit Collection, which features matching sets of rings, pendants and earrings in oval, round, emerald and cushion, shefidiamonds.com

Shefi diamonds, bands and bridal. Shefi has quietly become our prime supplier with excellent sell-through. — Mark Clodius, Clodius & Co. Jewelers, Rockford, IL

Top-selling jewelry brands in April

Stuller (9), Rolex (8), Gabriel & Co. (6), Lagos (3), RDI Diamonds (3), Roberto Coin (3), Simon G. (3), Benchmark (2), Breitling (2), David Yurman (2), E.L. Designs (2), Fana (2), Hearts On Fire (2), INOX (2), Jewelry Innovations (2), Keith Jack (2), Pandora (2), Quality Gold (2), Samuel B. (2), Shefi Diamonds (2), Sylvie Collection (2), Tacori (2)

*Brands mentioned by at least two of 145 Brain Squad respondents.

  • Simon G. We always sell a ton of their engagement rings, but in addition to that, they make this really beautiful hoop earring in a couple sizes that we cannot keep in stock. — Melissa Quick, Steve Quick Jeweler, Chicago, IL
  • Samuel B. is very popular. Pearls have been on the rise, especially Imperial Pearl. — Holly McHone, Holly McHone Jewelers, Astoria, OR
  • Sterling silver gemstone rings are the look for the summer season. — Bethany Swoveland, Design House Jewelry Studio, Waco, TX
  • So much Roberto Coin. A wonderful combination of pent-up demand and new designs. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Custom bridal, gold chains. Brand names are not performing well right now; people are going for unique and individualized. — Andrea Riso, Talisman Collection, El Dorado Hills, CA
  • Lab-grown diamond studs in BIG sizes — definitely the Roaring 20s here! — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
  • Our best-selling brand in April was Marathon. Their Kiddie Kraft, Convertible and Cape Cod lines were great performers. UK designer Jonathan Lynne was a close second with their vintage-inspired designs. — Joe Caron, Caron’s Jewelry, Bristol, RI
  • Jewelry Innovations wedding bands. Priced right with consistently quick delivery. — Mike Roberts, The Diamond Shop, Ada, OK
  • We did great with fashion from Brevani and are excited about the addition of INOX! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Gabriel & Co. is selling well. Very good price point. — Nicholas Pronko, Steve Pronko Diamonds, Dickson City, PA
  • Midas Chain paperclip jewelry. On trend and great quality. — Brandy Pavlich, Kingston Fine Jewelry, Kingston, NY
  • Diamond hoops and diamond bracelets. Gold chains are selling like crazy for men. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
  • Bridal was fantastic! Sold several custom engagement rings and bands and several diamond bands by Nasbro Designs. Stackable thin diamond bands by Shula New York are extremely popular. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • aCleoni has been a big hit for us. Ordered before Christmas then after Christmas and just last week. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • Antique jewelry … specifically Victorian and Edwardian filigree jewelry. — Patty Gallun Hansen, Dorothy Gallun Jewelry, Cedarburg, WI
  • Wedding bands and alternative bridal as usual, and large colored gemstone pieces set in yellow gold. — Betsy Barron, Love & Luxe, San Francisco, CA
  • Fana, Quality Gold, lab-grown diamonds. — Kriss Roethlisberger, Ace of Diamonds, Mt. Pleasant, MI
  • Custom-made jewelry with lab-grown diamonds from Stuller. Gold and diamond jewelry from Arya’s Collection. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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