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These Were the Top-Selling Jewelry Brands and Categories in January, According To Our Brain Squad

Pearls, lab-grown diamonds and custom jewelry were mentioned often.




Wave pendant by Alamea in 14K yellow gold featuring larimar and 96 round diamonds (0.44 TCW), $3,400,

Alamea is consistently our No. 1. great product with vast price points. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL

Top-selling jewelry brands in January

Gabriel & Co. (7), Stuller (5), Rolex (4), Hearts On Fire (3), Pandora (3), Sylvie Collection (3), Allison-Kaufman (2), Ania Haie (2), ASHI (2), Ostbye (2), Quality Gold (2)

*Brands mentioned by at least two of 147 Brain Squad respondents.

  • Roberto Coin did very well for us, especially the Verona collection bangles. — Mimi Sohl, Mimi Et Cie, Pasadena, CA
  • Custom and repairs made January a record breaker! BIG diamonds from Dia-Gems, E.M Trading and Olympian Diamonds created serious revenue. — Denise Oros, Linnea Jewelers, La Grange, IL
  • Uno de 50 and Ania Haie are rocking it for our self-purchasing customers. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Best-selling products this January were a lot of classic staples like diamond bands (stackable and anniversary) and diamond studs. — Becky Bettencourt, Blue River Diamonds, Peabody, MA
  • Diamond studs in all sizes were big for gift items. Yellow gold is coming back — we find that Gabriel & Co’s yellow gold fashion line was/is big for self-purchasers. — Shari Altman, B & E Jewelers, Southampton, PA
  • We marketed a ring reset event, so Tacori, Fana, Sylvie Collection — new year, new you. — Christina Baribault-Ortiz, Baribault Jewelers, Glastonbury, CT
  • Arya’s Collection gold and diamond jewelry. Custom-made jewelry with lab-grown diamonds from Stuller. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL
  • Earrings, all kinds. And lots of pearls. — Sherrie Schilling-Devaney, Sherrie’s Jewelry Box, Tigard, OR
  • Diamond earrings, all purchased by ladies buying for themselves, were a hit in January. Thanks go to Stuller for their quick turnaround time for supplies; I would have lost a great sale without their professionalism. — James Doggett, Doggett Jewelry, Kingston, NH
  • Custom alternative bridal, primarily color. I think it’s strong because people want something different and uniquely their own. — David Phelps, John David Jewelers, Durham, NC
  • Honestly, 3-plus carat diamonds were the best sellers along with custom work. — Garrett Karmazin, Darold’s Jewelers, Lincoln, NE
  • We sold diamond bridal rings from Ostybe and Allison-Kaufman, diamond bands to match engagement rings, and men’s wedding bands. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Special-order engagement rings with lab-grown centers and melee have seen a positive uptick. The mountings have been coming from Stuller Matrix and CounterSketch and Luminar Creations. I have sold several remounts using Ostbye’s NE43 and NE 43XL and bead and bright-cutting in the customers’ mixed centers and melee. Repairs are holding up well also. — Edwin Menk, E.L. Menk Jewelers, Brainerd, MN
  • Clearance and closeouts, lab-grown diamonds, CAD/CAM and repairs. People seem to have money to spend and they don’t go to restaurants as often. — Steve Swan, Swan Ltd. Jewelers, Lake City, MN
  • Engagement and wedding bands from Noam Carver and CrownRing! — Karen Edney, Midwest Jewelers & Estate Buyers, Zionsville, IN
  • Sylvie Collection bridal continues to do well, along with lots of custom and restyling (take this pile of junk and make something I will wear!). — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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