Hot Sellers

These Were the Top-Selling Jewelry Brands and Categories in January, According To Our Brain Squad

Pearls, lab-grown diamonds and custom jewelry were mentioned often.

Published

5 years ago

February 19, 2021

INSTORE Staff Instore March 2021 Issue

Wave pendant by Alamea in 14K yellow gold featuring larimar and 96 round diamonds (0.44 TCW), $3,400, alameahawaii.com

Alamea is consistently our No. 1. great product with vast price points. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL

Top-selling jewelry brands in January

Gabriel & Co. (7), Stuller (5), Rolex (4), Hearts On Fire (3), Pandora (3), Sylvie Collection (3), Allison-Kaufman (2), Ania Haie (2), ASHI (2), Ostbye (2), Quality Gold (2)

*Brands mentioned by at least two of 147 Brain Squad respondents.

Roberto Coin did very well for us, especially the Verona collection bangles. — Mimi Sohl, Mimi Et Cie, Pasadena, CA
Custom and repairs made January a record breaker! BIG diamonds from Dia-Gems, E.M Trading and Olympian Diamonds created serious revenue. — Denise Oros, Linnea Jewelers, La Grange, IL
Uno de 50 and Ania Haie are rocking it for our self-purchasing customers. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
Best-selling products this January were a lot of classic staples like diamond bands (stackable and anniversary) and diamond studs. — Becky Bettencourt, Blue River Diamonds, Peabody, MA
Diamond studs in all sizes were big for gift items. Yellow gold is coming back — we find that Gabriel & Co’s yellow gold fashion line was/is big for self-purchasers. — Shari Altman, B & E Jewelers, Southampton, PA
We marketed a ring reset event, so Tacori, Fana, Sylvie Collection — new year, new you. — Christina Baribault-Ortiz, Baribault Jewelers, Glastonbury, CT
Arya’s Collection gold and diamond jewelry. Custom-made jewelry with lab-grown diamonds from Stuller. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL
Earrings, all kinds. And lots of pearls. — Sherrie Schilling-Devaney, Sherrie’s Jewelry Box, Tigard, OR
Diamond earrings, all purchased by ladies buying for themselves, were a hit in January. Thanks go to Stuller for their quick turnaround time for supplies; I would have lost a great sale without their professionalism. — James Doggett, Doggett Jewelry, Kingston, NH
Custom alternative bridal, primarily color. I think it’s strong because people want something different and uniquely their own. — David Phelps, John David Jewelers, Durham, NC
Honestly, 3-plus carat diamonds were the best sellers along with custom work. — Garrett Karmazin, Darold’s Jewelers, Lincoln, NE
We sold diamond bridal rings from Ostybe and Allison-Kaufman, diamond bands to match engagement rings, and men’s wedding bands. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
Special-order engagement rings with lab-grown centers and melee have seen a positive uptick. The mountings have been coming from Stuller Matrix and CounterSketch and Luminar Creations. I have sold several remounts using Ostbye’s NE43 and NE 43XL and bead and bright-cutting in the customers’ mixed centers and melee. Repairs are holding up well also. — Edwin Menk, E.L. Menk Jewelers, Brainerd, MN
Clearance and closeouts, lab-grown diamonds, CAD/CAM and repairs. People seem to have money to spend and they don’t go to restaurants as often. — Steve Swan, Swan Ltd. Jewelers, Lake City, MN
Engagement and wedding bands from Noam Carver and CrownRing! — Karen Edney, Midwest Jewelers & Estate Buyers, Zionsville, IN
Sylvie Collection bridal continues to do well, along with lots of custom and restyling (take this pile of junk and make something I will wear!). — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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