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This Car Dealer Got Revenge With a Low-Ball Offer on a Diamond

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I received a written offer from a used-car salesman looking to buy a diamond and bridal/wedding set: he wanted an additional 15 percent off my sales quote; a larger diamond with a higher color, clarity and cut grade; lifetime discounts on any and all future repairs or purchases; and additional discounts. And, if I agreed to his terms (and signed on his dotted line), he would give me 50 percent payment! Wowza! Car sales, huh.

Told anonymously to INSTORE’s Big Survey, 2016

 

This article originally appeared in the April 2017 edition of INSTORE.

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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True Tales

This Car Dealer Got Revenge With a Low-Ball Offer on a Diamond

mm

Published

on

I received a written offer from a used-car salesman looking to buy a diamond and bridal/wedding set: he wanted an additional 15 percent off my sales quote; a larger diamond with a higher color, clarity and cut grade; lifetime discounts on any and all future repairs or purchases; and additional discounts. And, if I agreed to his terms (and signed on his dotted line), he would give me 50 percent payment! Wowza! Car sales, huh.

Told anonymously to INSTORE’s Big Survey, 2016

 

This article originally appeared in the April 2017 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular