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This Car Dealer Got Revenge With a Low-Ball Offer on a Diamond

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I received a written offer from a used-car salesman looking to buy a diamond and bridal/wedding set: he wanted an additional 15 percent off my sales quote; a larger diamond with a higher color, clarity and cut grade; lifetime discounts on any and all future repairs or purchases; and additional discounts. And, if I agreed to his terms (and signed on his dotted line), he would give me 50 percent payment! Wowza! Car sales, huh.

Told anonymously to INSTORE’s Big Survey, 2016

 

This article originally appeared in the April 2017 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

This Car Dealer Got Revenge With a Low-Ball Offer on a Diamond

mm

Published

on

I received a written offer from a used-car salesman looking to buy a diamond and bridal/wedding set: he wanted an additional 15 percent off my sales quote; a larger diamond with a higher color, clarity and cut grade; lifetime discounts on any and all future repairs or purchases; and additional discounts. And, if I agreed to his terms (and signed on his dotted line), he would give me 50 percent payment! Wowza! Car sales, huh.

Told anonymously to INSTORE’s Big Survey, 2016

 

This article originally appeared in the April 2017 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular