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True Tales

This Car Dealer Got Revenge With a Low-Ball Offer on a Diamond




I received a written offer from a used-car salesman looking to buy a diamond and bridal/wedding set: he wanted an additional 15 percent off my sales quote; a larger diamond with a higher color, clarity and cut grade; lifetime discounts on any and all future repairs or purchases; and additional discounts. And, if I agreed to his terms (and signed on his dotted line), he would give me 50 percent payment! Wowza! Car sales, huh.

Told anonymously to INSTORE’s Big Survey, 2016


This article originally appeared in the April 2017 edition of INSTORE.


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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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