BrainstormsThis Crazy Experiment with Vacation Time Could Boost Your Employees’ Performance Published 1 year agoon May 21, 2018By INSTORE Staff Instore June 2018 Issue Share Tweet A recent study by health researchers at Uppsala University found that when Swedes take time off, antidepressant prescriptions go down. Hardly surprising. More interesting was a related finding about the timing of those vacations: the more people holidayed at the same time, the greater the rate at which prescriptions decreased. It’s not hard to guess why synchronized time-off is so powerful: it’s easier to nurture relationships with family and friends when they are on leave, too; meanwhile, if the workplace is deserted while you’re trying to relax, you’re spared anxious thoughts. The take-away? Think about closing the store for a week and telling everyone to go forget about work. Your staff and you really will come back fully restored and ready to work.Related Topics:BrainstormsINSTORE June '18 click to Comment(Comment)Up NextHere’s a Trick That Could Draw More Interest in Trunk ShowsDon't MissThis Retailer Redesigns Its Store Space Every 25 Days – With Spectacular Results INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at email@example.com. Advertisement SPONSORED VIDEOWilkerson TestimonialsHaving a Moving Sale? Let Wilkerson Do the Heavy LiftingFor Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”You may like Take a Page from Toilet Paper Producers for This Themed Event Here’s a Trick That Could Draw More Interest in Trunk Shows Two Ways to Keep From Discounting an ItemPromoted Headlines For This Virginia Jeweler, the Future is All About CustomOvernight When It’s Time for Something New, Call WilkersonWilkerson The Jewelry Retailer’s Ultimate Marketing Guide: Part 1/5RapNet BrainstormsForget Santa — Here’s the Character You Want at Your Store’s Photo Op His heart is two sizes too small. Published 3 weeks agoon October 21, 2019By INSTORE Staff He’s misanthropic, mean-tempered, has a heart that is “two sizes too small” and is avocado green to boot. But kids can’t get enough of the Grinch. That’s what pet store The Green Spot discovered when they invited clients to bring their kids (and pets) in to take pictures with the Dr. Seuss character on Small Business Saturday. “It wasn’t until we started doing the event that we realized how much people loved the Grinch,” says Green Spot co-owner Jessica Ellis. The Grinch’s presence and special offers produced sales about 25 percent higher than the typical Saturday, Ellis reports, while The Green Spot also received a boost of attention from local TV news coverage. Getting dressed up for a Christmas event? Go green. Continue Reading BrainstormsHere’s How to Take Your Holiday Cards to The Next Level Technology makes it affordable. Published 2 months agoon September 24, 2019By INSTORE Staff Mailing a holiday season card to customers is standard practice at many businesses. To ensure their cards stood out, Optical Arts, an independent eyewear retailer in Toledo, OH, sent customized cards with a photo of the client wearing their new glasses on the front. Modern design software makes it easy, and in terms of attracting attention, a shot of a regular customer styling her best purchase of the year beats another shot of Santa. Continue Reading BrainstormsHere’s an Event Idea That Could Go Viral on Social Media Let your clients take selfies with your most spectacular jewelry. Published 3 months agoon August 20, 2019By INSTORE Staff SEVEN YEARS AGO, the Diamond Boutique (Del Mar, CA) attracted thousands of people over a weekend to try on a $1 million dollar diamond necklace (no pressure to buy). The stunt worked well back in 2012, garnering dollops of media attention. In the selfie era of 2019, a similar event could work even better. Break out your most spectacular diamond piece and invite groups of customers to come in with their selfie sticks and capture themselves in the shine of your best diamond’s glory and post to their social media pages. Who knows, maybe a buyer will be among the hordes. 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