Customer Types

This Customer Type Loves Layering Her Jewelry

Some jewelry is meant to be stacked, and she knows just how to style it.

Published

5 years ago

September 17, 2018

Liz Kantner Instore October 2018 Issue

Piling on pieces of jewelry doesn’t come from the thought that “more is more”; it’s a way for the wearer to further personalize her look. This client adds pieces to her stack often. Give the Layered Lover time to try things on so that she can find the perfect addition to her daily jewelry.

1. Jennie Kwon

These sweet stud earrings would be a perfect option for The Layered Lover’s collection. She is fully on board with the multiple piercings trend and enjoys creating new earring looks.

Earring with princess cut emerald and green, pink and blue sapphire; stud earring with emerald and five colored sapphires.

$295 and $315

jenniekwondesigns.com

2. Sia Taylor

This necklace can be worn multiple ways to create the look of layers; it also sits nicely with other pendant necklaces. The Layered Lover will ask about the chain length to make sure it works perfectly with her stack.

16-inch necklace in oxidized sterling silver with 18K yellow gold dots.

$748

siataylor.com

3. Diana Mitchell

One bracelet is just not enough for The Layered Lover: she’s been curating her “arm party” since before that was a popular hashtag. These Diana Mitchell bracelets stack beautifully with each other and would work with other bracelets as well!

Carved 18K yellow gold cuffs with rose cut diamonds (0.25 TCW).

$2,760 for both

dianamitchell.com

4. Wwake

Wwake designs rings that are meant to be stacked. Each ring alone is delicate, but when paired together, they create a bold and personalized look, ideal for The Layered Lover.

14K yellow gold ring with emeralds (0.21 TCW); 14K yellow gold ring with three brilliant diamonds (0.09 TCW).

$1,300 and $545

wwake.com

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Liz Kantner

Liz Kantner is an independent jewelry consultant. Visit her website at lizkantner.com.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”