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This Customer Was Really Expecting an Older Jewelry Store Owner

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We had a client in to refurbish  several pieces of jewelry. She sat down with one of my head jewelers, who was explaining what was needed for each piece. The woman stopped my jeweler a few minutes in and requested to speak to an older jeweler instead. My jeweler explained no other jeweler was available, so the client asked to speak to the owner. I came out of the back and she nearly fell off her seat upon seeing my hot-pink hair. I explained that my team of experts has the best training and state-of-the-industry tools for restoring jewelry, and that her precious pieces would be restored with utmost care. She reluctantly left the pieces. The next week when the refurbishments were complete, she came in to pick them up and met our over-70 appraiser. She was immediately sure he was the owner and told him we were claiming there weren’t any older jewelers and that someone else was the owner! He tactfully explained he had never been a jeweler, and that the woman with the pink hair was in fact the person in charge. She has since become a regular client … but those first few encounters were a challenge. Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO


This article originally appeared in the October 2017 edition of INSTORE.

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