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This December, Don’t Overlook the Self-Gifters, And Tip Your Hat To Your Team On Salesperson’s Day

Add some fun to the holiday season with Ugly Sweater Workday.

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1 Last year, two-thirds of holiday shoppers bought something for themselves, according to the NRF. These customers basically fell into two types: those looking to take advantage of doorbuster sales, and those making impulse purchases. In SELF-GIFTING SEASON, it’s the latter you should target. A marketing message that says something along the lines of “From us to you” or “Go ahead, reward yourself” works best.

10 On NATIONAL SALESPERSON’S DAY, do something nice for your staff — say, a catered lunch or gift card to a local restaurant. After all, the busiest time of the year is just around the corner.

17 On UGLY SWEATER WORKDAY, encourage your team to show off their most egregious fashion mistakes with a sweater from years past. It’s not only fun, but it lowers the threshold barrier for clients entering your store.

26 There are growing numbers of gifts exchanged for KWANZAA (which begins today) and for New Year’s Day. This is also the start of the return season. Accept them with a smile.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

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