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This December, Don’t Overlook the Self-Gifters, And Tip Your Hat To Your Team On Salesperson’s Day

Add some fun to the holiday season with Ugly Sweater Workday.




lady hugging gift

1 Last year, two-thirds of holiday shoppers bought something for themselves, according to the NRF. These customers basically fell into two types: those looking to take advantage of doorbuster sales, and those making impulse purchases. In SELF-GIFTING SEASON, it’s the latter you should target. A marketing message that says something along the lines of “From us to you” or “Go ahead, reward yourself” works best.

10 On NATIONAL SALESPERSON’S DAY, do something nice for your staff — say, a catered lunch or gift card to a local restaurant. After all, the busiest time of the year is just around the corner.

17 On UGLY SWEATER WORKDAY, encourage your team to show off their most egregious fashion mistakes with a sweater from years past. It’s not only fun, but it lowers the threshold barrier for clients entering your store.

26 There are growing numbers of gifts exchanged for KWANZAA (which begins today) and for New Year’s Day. This is also the start of the return season. Accept them with a smile.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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