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This December, Don’t Overlook the Self-Gifters, And Tip Your Hat To Your Team On Salesperson’s Day

Add some fun to the holiday season with Ugly Sweater Workday.

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1 Last year, two-thirds of holiday shoppers bought something for themselves, according to the NRF. These customers basically fell into two types: those looking to take advantage of doorbuster sales, and those making impulse purchases. In SELF-GIFTING SEASON, it’s the latter you should target. A marketing message that says something along the lines of “From us to you” or “Go ahead, reward yourself” works best.

10 On NATIONAL SALESPERSON’S DAY, do something nice for your staff — say, a catered lunch or gift card to a local restaurant. After all, the busiest time of the year is just around the corner.

17 On UGLY SWEATER WORKDAY, encourage your team to show off their most egregious fashion mistakes with a sweater from years past. It’s not only fun, but it lowers the threshold barrier for clients entering your store.

26 There are growing numbers of gifts exchanged for KWANZAA (which begins today) and for New Year’s Day. This is also the start of the return season. Accept them with a smile.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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