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This December, Don’t Overlook the Self-Gifters, And Tip Your Hat To Your Team On Salesperson’s Day

Add some fun to the holiday season with Ugly Sweater Workday.

Published

3 years ago

November 23, 2021

INSTORE Staff Instore November 2021 Issue

1 Last year, two-thirds of holiday shoppers bought something for themselves, according to the NRF. These customers basically fell into two types: those looking to take advantage of doorbuster sales, and those making impulse purchases. In SELF-GIFTING SEASON, it’s the latter you should target. A marketing message that says something along the lines of “From us to you” or “Go ahead, reward yourself” works best.

10 On NATIONAL SALESPERSON’S DAY, do something nice for your staff — say, a catered lunch or gift card to a local restaurant. After all, the busiest time of the year is just around the corner.

17 On UGLY SWEATER WORKDAY, encourage your team to show off their most egregious fashion mistakes with a sweater from years past. It’s not only fun, but it lowers the threshold barrier for clients entering your store.

26 There are growing numbers of gifts exchanged for KWANZAA (which begins today) and for New Year’s Day. This is also the start of the return season. Accept them with a smile.

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”