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This Designing Jeweler Shares Her Secrets for a Life Well-Lived

Marisa Perry tries to do something kind for someone at least once every day.

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This Designing Jeweler Shares Her Secrets for a Life Well-Lived

Marisa Perry, Marisa Perry Atelier, New York, NY

MARISA PERRY is co-founder and co-owner of Marisa Perry Atelier, a jewelry design house and retail store in New York City’s West Village. Marisa and her husband and business partner, Douglas Elliott, specialize in diamond jewelry with special expertise in wedding jewelry.


What do you like best about your store’s location? 

Everything! The sunlight, the neighborhood’s vibe, dining and shopping options, and most of all the clientele. 

Describe your perfect day off.

Having a quiet morning with coffee and a newspaper, then having a beautiful lunch with my husband, then taking a a hike down to the beach with my dog for some swimming together.  

What’s the one thing you wish you’d known when you started your business? 

I wish I had not let people undermine me, take my power and help themselves to my resources. 

Name one thing hardly anyone knows about you. 

I make sure that I do something kind for someone at least once, each and everyday. 

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What is the best advice you’ve ever received about anything. 

Do unto others as you would have them do unto you. Oh yes … and “Eat your vegetables!” 

Do you have any secret talents?

I am a super taster! I can pick out flavors and ingredients in things that most people (including chefs) might not notice. 

If you weren’t in jewelry retail what do you think you’d be doing? 

I would be a sommelier at a 3-Star Michelin Restaurant. 

How do you make shopping a fun experience for your clients? 

We treat their visit as a celebratory occasion! And we make them feel at home with beverage in hand and welcome and answer their questions and concerns. 

What have you learned about millennial bridal clients? 

They love participating in the making of their own unique ring. 

What is your biggest challenge in retail? 

To continually drive traffic to our shop. 

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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