Connect with us

Get Inspired

This Designing Jeweler Shares Her Secrets for a Life Well-Lived

Marisa Perry tries to do something kind for someone at least once every day.

mm

Published

on

This Designing Jeweler Shares Her Secrets for a Life Well-Lived

Marisa Perry, Marisa Perry Atelier, New York, NY

MARISA PERRY is co-founder and co-owner of Marisa Perry Atelier, a jewelry design house and retail store in New York City’s West Village. Marisa and her husband and business partner, Douglas Elliott, specialize in diamond jewelry with special expertise in wedding jewelry.


What do you like best about your store’s location? 

Everything! The sunlight, the neighborhood’s vibe, dining and shopping options, and most of all the clientele. 

Describe your perfect day off.

Having a quiet morning with coffee and a newspaper, then having a beautiful lunch with my husband, then taking a a hike down to the beach with my dog for some swimming together.  

What’s the one thing you wish you’d known when you started your business? 

I wish I had not let people undermine me, take my power and help themselves to my resources. 

Name one thing hardly anyone knows about you. 

I make sure that I do something kind for someone at least once, each and everyday. 

Advertisement
What is the best advice you’ve ever received about anything. 

Do unto others as you would have them do unto you. Oh yes … and “Eat your vegetables!” 

Do you have any secret talents?

I am a super taster! I can pick out flavors and ingredients in things that most people (including chefs) might not notice. 

If you weren’t in jewelry retail what do you think you’d be doing? 

I would be a sommelier at a 3-Star Michelin Restaurant. 

How do you make shopping a fun experience for your clients? 

We treat their visit as a celebratory occasion! And we make them feel at home with beverage in hand and welcome and answer their questions and concerns. 

What have you learned about millennial bridal clients? 

They love participating in the making of their own unique ring. 

What is your biggest challenge in retail? 

To continually drive traffic to our shop. 

Advertisement

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular