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This Gem’s Name Is a Tribute to Another Luscious Red Stone

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This Gem’s Name Is a Tribute to Another Luscious Red Stone

THERE’S AN EGYPTIAN legend that when my family made its way to the surface of the earth we passed over a rainbow and in doing so took on all the colors of the spectrum. That worked well for me because not only did I land red, but it’s a glorious lush strawberry red (at my best) that earned me my own moniker — a tribute of sorts to another fine gemstone. Of course, man being man, someone figured he could improve on nature, and I am now often irradiated, something that didn’t go down well in the market in the first few years.

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Chris Burslem is Group Managing Editor at SmartWork Media.

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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