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This Gemstone Sounds Like An Evil Planet or Skin Disease, But It’s Really Quite Delightful

This green stone offers emerald-like beauty at a fraction of the price.

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This Gemstone Sounds Like An Evil Planet or Skin Disease, But It’s Really Quite Delightful

ZIRCON, VARISCITE, AMMOLITE — some gemstones sound more like evil planets or skin diseases than something that could be turned into jewelry. I, too, suffer from a less than romantic name, although it’s probably a car polish that first comes to mind when you hear me mentioned. Still, what my over-literal namers lacked in inspiration I make up for with my emerald-like beauty. At a relatively low cost and readily available since Siberia’s mineral riches began flowing into the market, I make a great choice for earrings. I tend to be a little soft for ring duty — and no one is going to ask why you’re selling industrial agents as center stones.

Who am I?

Chris Burslem is Group Managing Editor at SmartWork Media.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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