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This Gemstone Sounds Like An Evil Planet or Skin Disease, But It’s Really Quite Delightful

This green stone offers emerald-like beauty at a fraction of the price.

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This Gemstone Sounds Like An Evil Planet or Skin Disease, But It’s Really Quite Delightful

ZIRCON, VARISCITE, AMMOLITE — some gemstones sound more like evil planets or skin diseases than something that could be turned into jewelry. I, too, suffer from a less than romantic name, although it’s probably a car polish that first comes to mind when you hear me mentioned. Still, what my over-literal namers lacked in inspiration I make up for with my emerald-like beauty. At a relatively low cost and readily available since Siberia’s mineral riches began flowing into the market, I make a great choice for earrings. I tend to be a little soft for ring duty — and no one is going to ask why you’re selling industrial agents as center stones.

Who am I?

Chris Burslem is Group Managing Editor at SmartWork Media.

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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