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This Holiday Season, Put a Gemstone in a Cookie

Baked goods for a holiday gift? There’s a twist.

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For a really impressive Christmas cookie, how about one containing a gem inside? A British online retailer, veryfirstto.com, did this last year with 3-carat diamonds (price tag for the set: 995,000 pounds), but we think less precious gems (garnets, topaz, amethyst or even aquamarines) could work just as well. Gather up all those loose stones you’ve got in a jar in the shop and order your own custom-made store-branded cookies. Sell them in sets of 12.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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