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This Is a Rut You Absolutely Need to Break Out of Starting Now

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(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: breaking out of the event rut.)


If your events seem a bit lifeless or aren’t leading to as many sales as you’d like, you might be in a rut.

The holiday season is the perfect time to break out of it.

Mixing up your event music can go a long way to adding some spark to your events.

“Classical music is fine day to day, but for parties, it’s not going to entice you to go shopping,” says Jen Cullen Williams of Luxury Brand Group.

“Go to any store targeted toward millennials and it’s going to have music that moves. It’s got to have some energy to it.”

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For another spin on a traditional idea, turn your ladies night out wish-list event into a couples party. It can be more fun and sometimes lead to big sales right on the spot, says Karen Hollis of K Hollis Jewelers in Batavia, IL.

“It helps guys get ideas and makes them want to shop early to make sure that the item will still be here,” she says.

Hollis invites her top 100 customers and has hosted as many as 30 couples at a time.

 

 

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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News

This Is a Rut You Absolutely Need to Break Out of Starting Now

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: breaking out of the event rut.)


If your events seem a bit lifeless or aren’t leading to as many sales as you’d like, you might be in a rut.

The holiday season is the perfect time to break out of it.

Mixing up your event music can go a long way to adding some spark to your events.

“Classical music is fine day to day, but for parties, it’s not going to entice you to go shopping,” says Jen Cullen Williams of Luxury Brand Group.

Advertisement

“Go to any store targeted toward millennials and it’s going to have music that moves. It’s got to have some energy to it.”

For another spin on a traditional idea, turn your ladies night out wish-list event into a couples party. It can be more fun and sometimes lead to big sales right on the spot, says Karen Hollis of K Hollis Jewelers in Batavia, IL.

“It helps guys get ideas and makes them want to shop early to make sure that the item will still be here,” she says.

Hollis invites her top 100 customers and has hosted as many as 30 couples at a time.

 

 

Advertisement

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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