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This Is The Jewelry That Celebrities Use To Tell Their Stories And Give Them Luck

Talismans have served as protective charms for millennia.

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Gigi Hadid in Jacquie Aiche’s evil eye pendant
Gigi Hadid in Jacquie Aiche’s evil eye pendant. Photo courtesy of Shutterstock.

FROM ANCIENT TIMES, talismans and amulets have protected and guided those that wore them. Reflecting the power of gemstones and certain motifs, women wear talismans to tell part of their story, where they have been, where they are now, where they want to be, and as a charm to help them in troubled times. Gwyneth Paltrow, Rihanna, Jennifer Aniston, and a host of other A-listers wear their favorite designers’ interpretations. Jewelry creators continue to infuse these meaningful pieces with imagination since they came into style again over the past decade.

Halleh 18K yellow gold small Supernova Arrowhead necklace with black and white diamonds

Halleh

18K yellow gold small Supernova Arrowhead necklace with black and white diamonds.

halleh.com

$2,310

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Orly Marcel 22K gold evil eye pendant

Orly Marcel

22K gold evil eye pendant.
orlymarcel.com

$2,500 (without chain)

Retrouvai 14K gold medallion

Retrouvai

14K gold medallion with swirling wings motif representing bravery, framed by hand-cut green turquoise stone inlay.

retrouvai.com

$8,375

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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