Big Survey

This Is the Jewelry Trend Jewelers Hate the Most

As for the one they loved, that surprised us well.

Published

1 year ago

October 20, 2024

Chris Burslem

This Is the Jewelry Trend Jewelers Hate the Most

No prongs, no bezels, just the impression a diamond is floating inside the ring. What’s to hate? Apparently plenty, according to takers of the 2024 INSTORE Big Survey. “Invisible mountings” topped the list as the most hated jewelry trend when we asked jewelers to offer their opinions on 10 recent or notably divisive jewelry trends.

As for most loved? That surprised us as well – paperclip chains. In between were eight other trends from mixed metal jewelry to salt and pepper diamonds. Please see the accompanying table to see how jewelers felt about the trends.

NOTE: The INSTORE 2024 Big Survey was conducted via an anonymous online form from mid-August to late September, attracting more than 700 responses from American jewelry-store owners and managers. The full results will be published in the November edition of INSTORE.

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."