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This Is the Top-Selling Watch Brand of 2017

It’s a perennial favorite.

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This Is the Top-Selling Watch Brand of 2017

IN OUR RECENT Big Survey, we asked readers to tell us the three best-performing watch brands they carry. 

For context, in 2009, Citizen and Seiko were the top two best-performing watch brands, with Bulova claiming the fourth spot on the list. In 2017, the top two remain the same, but Bulova has moved into third place. Belair and Pulsar have dropped slightly while Rolex has moved up two spots.

Below are the full results. You can see all the results of the 2017 Big Survey in the October edition of INSTORE.

  1. Citizen
  2. Seiko
  3. Bulova
  4. Rolex
  5. Belair
  6. Pulsar
  7. Tissot
  8. Tag Heuer
  9. Bering
  10. Reactor

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It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”

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