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This Is the Top-Selling Watch Brand of 2017

It’s a perennial favorite.

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IN OUR RECENT Big Survey, we asked readers to tell us the three best-performing watch brands they carry. 

For context, in 2009, Citizen and Seiko were the top two best-performing watch brands, with Bulova claiming the fourth spot on the list. In 2017, the top two remain the same, but Bulova has moved into third place. Belair and Pulsar have dropped slightly while Rolex has moved up two spots.

Below are the full results. You can see all the results of the 2017 Big Survey in the October edition of INSTORE.

  1. Citizen
  2. Seiko
  3. Bulova
  4. Rolex
  5. Belair
  6. Pulsar
  7. Tissot
  8. Tag Heuer
  9. Bering
  10. Reactor

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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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