Tips and How-To

This Is the Top-Selling Watch Brand of 2017

It’s a perennial favorite.

Published

6 years ago

October 12, 2017

Trace Shelton

This Is the Top-Selling Watch Brand of 2017

IN OUR RECENT Big Survey, we asked readers to tell us the three best-performing watch brands they carry.

For context, in 2009, Citizen and Seiko were the top two best-performing watch brands, with Bulova claiming the fourth spot on the list. In 2017, the top two remain the same, but Bulova has moved into third place. Belair and Pulsar have dropped slightly while Rolex has moved up two spots.

Below are the full results. You can see all the results of the 2017 Big Survey in the October edition of INSTORE.

Citizen
Seiko
Bulova
Rolex
Belair
Pulsar
Tissot
Tag Heuer
Bering
Reactor

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Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”