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This Is the Top-Selling Watch Brand of 2017

It’s a perennial favorite.

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This Is the Top-Selling Watch Brand of 2017

IN OUR RECENT Big Survey, we asked readers to tell us the three best-performing watch brands they carry. 

For context, in 2009, Citizen and Seiko were the top two best-performing watch brands, with Bulova claiming the fourth spot on the list. In 2017, the top two remain the same, but Bulova has moved into third place. Belair and Pulsar have dropped slightly while Rolex has moved up two spots.

Below are the full results. You can see all the results of the 2017 Big Survey in the October edition of INSTORE.

  1. Citizen
  2. Seiko
  3. Bulova
  4. Rolex
  5. Belair
  6. Pulsar
  7. Tissot
  8. Tag Heuer
  9. Bering
  10. Reactor

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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