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This Is Where Jewelers’ Ad Dollars Are Flowing

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The landscape has changed dramatically.

Jewelers were a little slow to jump on the online-advertising bandwagon, but they’ve been making up for that early skepticism in recent years.

This Is Where Jewelers’ Ad Dollars Are Flowing

As this chart from our recent Big Survey shows, print was by far the No. 1 advertising channel for jewelers in 2007, while fewer than 3 percent of jewelers were devoting the bulk of their advertising budget to sites such as Facebook or to SEO and email campaigns.

Ten years later and the advertising landscape has changed dramatically. Print has fallen out of favor, and online is surging.

Among the other channels, community event sponsorships have grown strongly over the last decade, while television has slipped and radio more or less held its own.

Look out for all the results of the 2017 Big Survey in the upcoming October edition of INSTORE.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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This Is Where Jewelers’ Ad Dollars Are Flowing

mm

Published

on

The landscape has changed dramatically.

Jewelers were a little slow to jump on the online-advertising bandwagon, but they’ve been making up for that early skepticism in recent years.

This Is Where Jewelers’ Ad Dollars Are Flowing

As this chart from our recent Big Survey shows, print was by far the No. 1 advertising channel for jewelers in 2007, while fewer than 3 percent of jewelers were devoting the bulk of their advertising budget to sites such as Facebook or to SEO and email campaigns.

Ten years later and the advertising landscape has changed dramatically. Print has fallen out of favor, and online is surging.

Among the other channels, community event sponsorships have grown strongly over the last decade, while television has slipped and radio more or less held its own.

Advertisement

Look out for all the results of the 2017 Big Survey in the upcoming October edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular