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This Is Where Jewelers’ Ad Dollars Are Flowing

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The landscape has changed dramatically.

Jewelers were a little slow to jump on the online-advertising bandwagon, but they’ve been making up for that early skepticism in recent years.

This Is Where Jewelers’ Ad Dollars Are Flowing

As this chart from our recent Big Survey shows, print was by far the No. 1 advertising channel for jewelers in 2007, while fewer than 3 percent of jewelers were devoting the bulk of their advertising budget to sites such as Facebook or to SEO and email campaigns.

Ten years later and the advertising landscape has changed dramatically. Print has fallen out of favor, and online is surging.

Among the other channels, community event sponsorships have grown strongly over the last decade, while television has slipped and radio more or less held its own.

Look out for all the results of the 2017 Big Survey in the upcoming October edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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This Is Where Jewelers’ Ad Dollars Are Flowing

mm

Published

on

The landscape has changed dramatically.

Jewelers were a little slow to jump on the online-advertising bandwagon, but they’ve been making up for that early skepticism in recent years.

This Is Where Jewelers’ Ad Dollars Are Flowing

As this chart from our recent Big Survey shows, print was by far the No. 1 advertising channel for jewelers in 2007, while fewer than 3 percent of jewelers were devoting the bulk of their advertising budget to sites such as Facebook or to SEO and email campaigns.

Ten years later and the advertising landscape has changed dramatically. Print has fallen out of favor, and online is surging.

Among the other channels, community event sponsorships have grown strongly over the last decade, while television has slipped and radio more or less held its own.

Advertisement

Look out for all the results of the 2017 Big Survey in the upcoming October edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular