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This Is Where Jewelers’ Ad Dollars Are Flowing

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The landscape has changed dramatically.

Jewelers were a little slow to jump on the online-advertising bandwagon, but they’ve been making up for that early skepticism in recent years.

This Is Where Jewelers’ Ad Dollars Are Flowing

As this chart from our recent Big Survey shows, print was by far the No. 1 advertising channel for jewelers in 2007, while fewer than 3 percent of jewelers were devoting the bulk of their advertising budget to sites such as Facebook or to SEO and email campaigns.

Ten years later and the advertising landscape has changed dramatically. Print has fallen out of favor, and online is surging.

Among the other channels, community event sponsorships have grown strongly over the last decade, while television has slipped and radio more or less held its own.

Look out for all the results of the 2017 Big Survey in the upcoming October edition of INSTORE.

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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This Is Where Jewelers’ Ad Dollars Are Flowing

mm

Published

on

The landscape has changed dramatically.

Jewelers were a little slow to jump on the online-advertising bandwagon, but they’ve been making up for that early skepticism in recent years.

This Is Where Jewelers’ Ad Dollars Are Flowing

As this chart from our recent Big Survey shows, print was by far the No. 1 advertising channel for jewelers in 2007, while fewer than 3 percent of jewelers were devoting the bulk of their advertising budget to sites such as Facebook or to SEO and email campaigns.

Ten years later and the advertising landscape has changed dramatically. Print has fallen out of favor, and online is surging.

Among the other channels, community event sponsorships have grown strongly over the last decade, while television has slipped and radio more or less held its own.

Advertisement

Look out for all the results of the 2017 Big Survey in the upcoming October edition of INSTORE.

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

Promoted Headlines

Most Popular