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Published

6 years ago

September 18, 2017

INSTORE Staff

YOU MAY RECALL that Gene the Jeweler’s jewelry story changes a lot of watch batteries. And at $5 a pop, it’s hardly the world’s most profitable business line.

In today’s video, we get a little more insight into the situation as the fictional Gene gets his employee to talk about the customers who come in for battery replacement. And we hear a pretty gross term: wrist cheese.

Yep, Gene’s store apparently deals with wrist cheese quite a bit. And the more Gene talks about his watch-repair operation, the more it seems like a service he shouldn’t even be offering, given the low, or possibly nonexistent, margins.

What do you think?

Watch the video:

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INSTORE Staff

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Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”