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YOU MAY RECALL that Gene the Jeweler’s jewelry story changes a lot of watch batteries. And at $5 a pop, it’s hardly the world’s most profitable business line.

In today’s video, we get a little more insight into the situation as the fictional Gene gets his employee to talk about the customers who come in for battery replacement. And we hear a pretty gross term: wrist cheese.

Yep, Gene’s store apparently deals with wrist cheese quite a bit. And the more Gene talks about his watch-repair operation, the more it seems like a service he shouldn’t even be offering, given the low, or possibly nonexistent, margins.

What do you think?

Watch the video:


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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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