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YOU MAY RECALL that Gene the Jeweler’s jewelry story changes a lot of watch batteries. And at $5 a pop, it’s hardly the world’s most profitable business line.

In today’s video, we get a little more insight into the situation as the fictional Gene gets his employee to talk about the customers who come in for battery replacement. And we hear a pretty gross term: wrist cheese.

Yep, Gene’s store apparently deals with wrist cheese quite a bit. And the more Gene talks about his watch-repair operation, the more it seems like a service he shouldn’t even be offering, given the low, or possibly nonexistent, margins.

What do you think?

Watch the video:


 

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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