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This Jeweler Sent a Vendor a Gift from a Real “Nutcracker”

As a perfectionist, she knew the vendor would recognize the giver.

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This Jeweler Sent a Vendor a Gift from a Real “Nutcracker”

I use a local vendor to do my manufacturing. They will tell you, I’m a perfectionist. This vendor now understands if I send something back, a simple repolish is not going to meet my standards. They work hard for my customers. In appreciation, I often buy their staff lunch, and at Christmas, I usually present the owners with a liquid gift. Last year, it was a fabulous bottle of red wine. In my haste to get out of the city, I packed the wine in bags from the case in my trunk, and I tipped the doorman to please deliver the bottles to their suite. Later that afternoon, I got a phone call asking if these bottles were from me? “Of course! Couldn’t you tell by the incriminating evidence?” Laughing, they replied, “But you didn’t sign your name.” I replied, “Who else would send you wine in a ‘nutcracker’ bag!” — Denise Oros, Linnea Jewelers, La Grange, IL

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Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

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