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This Jeweler Sent a Vendor a Gift from a Real “Nutcracker”

As a perfectionist, she knew the vendor would recognize the giver.

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This Jeweler Sent a Vendor a Gift from a Real “Nutcracker”

I use a local vendor to do my manufacturing. They will tell you, I’m a perfectionist. This vendor now understands if I send something back, a simple repolish is not going to meet my standards. They work hard for my customers. In appreciation, I often buy their staff lunch, and at Christmas, I usually present the owners with a liquid gift. Last year, it was a fabulous bottle of red wine. In my haste to get out of the city, I packed the wine in bags from the case in my trunk, and I tipped the doorman to please deliver the bottles to their suite. Later that afternoon, I got a phone call asking if these bottles were from me? “Of course! Couldn’t you tell by the incriminating evidence?” Laughing, they replied, “But you didn’t sign your name.” I replied, “Who else would send you wine in a ‘nutcracker’ bag!” — Denise Oros, Linnea Jewelers, La Grange, IL

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Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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