Connect with us

Headlines

This Jeweler’s Successful Wedding Promotion Could Be Copied By Most Retailers

mm

Published

on

It would take some work, but it could pay off.

Here’s an idea that jewelry retailers should consider adding to their promotional playbook. Ben Bridge Jewelers, a Warren Buffet-backed retail chain, is contemplating whether to hold its fifth consecutive $100,000 Wedding of the Century contest after it proved more successful than anticipated, as Southern Jewelry News explains.

“Our bridal business has doubled in the last five years,” Marc Bridge, the company’s VP of marketing, told SJN. He added that he believes a similar yet scaled-down promotion could be done by any jeweler of any size in most markets. He advises: “Store owners that sponsor wedding related contests need to commit a lot of resources to manage it carefully, to make it easy and fun, but also beneficial to them as business owners.”

Read more at Southern Jewelry News

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular