Gem Quiz

This Lovely Green Gem Has a Feather-Like Appearance

Formally, I’m known as “clinochlore,” but if it’s sales you’re after, I recommend yet another name.

Published

6 years ago

October 16, 2018

INSTORE Staff Instore October 2018 Issue

This Lovely Green Gem Has a Feather-Like Appearance

There are places gemologists fear to tread, but not marketers, which is why I’m sometimes referred to as “chlorite jade”— a name that captures my lovely green nature but misleads on my mineral make-up. Formally, I’m known as “clinochlore,” but if it’s sales you’re after, I recommend yet another name — one that reflects my chatoyancy-inspired resemblance to feathers and evokes divine intervention rather than an industrial cleaner.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

<a href="https://smartworkmedia.wufoo.com/forms/m1jd2on8111jfqq/" title="html form">Fill out my Wufoo form!</a>

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”