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This Lovely Green Gem Has a Feather-Like Appearance

Formally, I’m known as “clinochlore,” but if it’s sales you’re after, I recommend yet another name.

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This Lovely Green Gem Has a Feather-Like Appearance

There are places gemologists fear to tread, but not marketers, which is why I’m sometimes referred to as “chlorite jade”— a name that captures my lovely green nature but misleads on my mineral make-up. Formally, I’m known as “clinochlore,” but if it’s sales you’re after, I recommend yet another name — one that reflects my chatoyancy-inspired resemblance to feathers and evokes divine intervention rather than an industrial cleaner.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

 

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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