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This Lovely Green Gem Has a Feather-Like Appearance

Formally, I’m known as “clinochlore,” but if it’s sales you’re after, I recommend yet another name.

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This Lovely Green Gem Has a Feather-Like Appearance

There are places gemologists fear to tread, but not marketers, which is why I’m sometimes referred to as “chlorite jade”— a name that captures my lovely green nature but misleads on my mineral make-up. Formally, I’m known as “clinochlore,” but if it’s sales you’re after, I recommend yet another name — one that reflects my chatoyancy-inspired resemblance to feathers and evokes divine intervention rather than an industrial cleaner.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

 

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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