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This Lovely Green Gem Has a Feather-Like Appearance

Formally, I’m known as “clinochlore,” but if it’s sales you’re after, I recommend yet another name.

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This Lovely Green Gem Has a Feather-Like Appearance

There are places gemologists fear to tread, but not marketers, which is why I’m sometimes referred to as “chlorite jade”— a name that captures my lovely green nature but misleads on my mineral make-up. Formally, I’m known as “clinochlore,” but if it’s sales you’re after, I recommend yet another name — one that reflects my chatoyancy-inspired resemblance to feathers and evokes divine intervention rather than an industrial cleaner.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

 

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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