Gem Quiz

This Lovely Green Gem Has a Feather-Like Appearance

Formally, I’m known as “clinochlore,” but if it’s sales you’re after, I recommend yet another name.

Published

5 years ago

October 16, 2018

INSTORE Staff Instore October 2018 Issue

This Lovely Green Gem Has a Feather-Like Appearance

There are places gemologists fear to tread, but not marketers, which is why I’m sometimes referred to as “chlorite jade”— a name that captures my lovely green nature but misleads on my mineral make-up. Formally, I’m known as “clinochlore,” but if it’s sales you’re after, I recommend yet another name — one that reflects my chatoyancy-inspired resemblance to feathers and evokes divine intervention rather than an industrial cleaner.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

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Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”