Gene the Jeweler This Piece of Jewelry Grew 12X in Value — or So Gene the Jeweler Thinks The older, the better, says Gene. More Videos Digital Warrior: A Conversation with GemFind’s Alex Fetanat Video: Sharpen Your Bridal Jewelry Presentations With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Video: Maximize on the Opportunities That 2020 Brought the Jewelry Industry Share Tweet Published 3 years ago on January 16, 2018 By Jimmy DeGroot JEWELERS AND CONSULTANTS often say you shouldn’t keep inventory around longer than a year. If it isn’t selling, it’s time to clear it out and make space for something else. But Gene the Jeweler, a fictional character created by marketing specialist Jimmy DeGroot, doesn’t see it that way. “The older the better” is his motto. If a piece has been around for 12 years, it’s 12 times as valuable, in his view. Gene, as it turns out, has a habit of getting emotionally attached to his products. Advertisement Related Topics: Gene the JewelerJimmy DeGrootmanagementvideo columns click to Comment(Comment) Up Next Use the Right Marketing Mix to Stay Relevant in Today’s Marketplace Don't Miss Gene the Jeweler Takes Lots of Vacations — One Each Day, in Fact Jimmy DeGroot Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.” You may like Video: Sharpen Your Bridal Jewelry Presentations How to Make More of Your Meetings and More Tips For Store Owners Spring Cleaning Promotion, Pantone-Inspired Decor, and More To-Do Items for Managers in March Promoted Headlines Digital Warrior: A Conversation with GemFind’s Alex Fetanat GemFind A Sales Meeting Platform for The 21st Century The Plumb Club With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Chic Pistachio Advertisement Latest Trending Videos Press Releases14 hours ago Gembridge Announces Global Industry Ambassador Network Press Releases14 hours ago Christopher Designs Celebrates 40th Anniversary Press Releases2 days ago GJEPC Signs MoU with eBay Fun5 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Sponsored Content4 days ago Digital Warrior: A Conversation with GemFind’s Alex Fetanat Jimmy Degroot1 week ago Video: Sharpen Your Bridal Jewelry Presentations Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Fun5 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Headlines3 days ago Bergio Acquires Online Jewelry Retailer Aphrodite’s Benchmarks1 week ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Hot Sellers1 week ago These Were the Top-Selling Jewelry Brands and Categories in January, According To Our Brain Squad Columns4 days ago 3 Tips to Becoming the Most Resilient Jewelry Store Owner You Know Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss!