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This Retailer Redesigns Its Store Space Every 25 Days – With Spectacular Results

This extreme tactic is guaranteed to bring you attention.

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This Retailer Redesigns Its Store Space Every 25 Days – With Spectacular Results

One guaranteed way of garnering attention is to take something to its extreme. Korean eyewear brand Gentle Monster does this with two things we have recommended in the past — changing your displays regularly and collaborating with local artists to give your store a different look. Every 25 days, it totally redesigns its flagship store space in New York under themes such as “Overgrown Park” and “Smash Pong.” The results, as can be seen at gentlemonster.com/project/, are spectacular and support the view that in display, pushing the boundaries pays off.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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