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This Retailer Redesigns Its Store Space Every 25 Days – With Spectacular Results

This extreme tactic is guaranteed to bring you attention.

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One guaranteed way of garnering attention is to take something to its extreme. Korean eyewear brand Gentle Monster does this with two things we have recommended in the past — changing your displays regularly and collaborating with local artists to give your store a different look. Every 25 days, it totally redesigns its flagship store space in New York under themes such as “Overgrown Park” and “Smash Pong.” The results, as can be seen at gentlemonster.com/project/, are spectacular and support the view that in display, pushing the boundaries pays off.

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