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This Retailer Redesigns Its Store Space Every 25 Days – With Spectacular Results

This extreme tactic is guaranteed to bring you attention.

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This Retailer Redesigns Its Store Space Every 25 Days – With Spectacular Results

One guaranteed way of garnering attention is to take something to its extreme. Korean eyewear brand Gentle Monster does this with two things we have recommended in the past — changing your displays regularly and collaborating with local artists to give your store a different look. Every 25 days, it totally redesigns its flagship store space in New York under themes such as “Overgrown Park” and “Smash Pong.” The results, as can be seen at gentlemonster.com/project/, are spectacular and support the view that in display, pushing the boundaries pays off.

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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