Dave Richardson

This Simple Thing is Guaranteed to Make a Customer Feel Good

Try to find one specific item to compliment.

Published

4 years ago

February 19, 2018

Dave Richardson Instore March 2018 Issue

This Simple Thing is Guaranteed to Make a Customer Feel Good

Tip: Flattery Will Get You Everywhere

WHY IT IS TRUE: Whether shopping for themselves or someone else, customers enjoy being complimented for the jewelry and clothing they are wearing.

PLAN OF ACTION: Be specific by pointing out one item that may stand out, such as a pendant, ring, bracelet, etc. Customers are genuinely flattered when they are personally recognized by the jeweler.

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