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Dave Richardson

This Simple Thing is Guaranteed to Make a Customer Feel Good

Try to find one specific item to compliment.

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This Simple Thing is Guaranteed to Make a Customer Feel Good

Tip: Flattery Will Get You Everywhere

WHY IT IS TRUE: Whether shopping for themselves or someone else, customers enjoy being complimented for the jewelry and clothing they are wearing.

PLAN OF ACTION: Be specific by pointing out one item that may stand out, such as a pendant, ring, bracelet, etc. Customers are genuinely flattered when they are personally recognized by the jeweler.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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