Dave Richardson

This Simple Thing is Guaranteed to Make a Customer Feel Good

Try to find one specific item to compliment.

Published

8 years ago

February 19, 2018

Dave Richardson Instore March 2018 Issue

This Simple Thing is Guaranteed to Make a Customer Feel Good

Tip: Flattery Will Get You Everywhere

WHY IT IS TRUE: Whether shopping for themselves or someone else, customers enjoy being complimented for the jewelry and clothing they are wearing.

PLAN OF ACTION: Be specific by pointing out one item that may stand out, such as a pendant, ring, bracelet, etc. Customers are genuinely flattered when they are personally recognized by the jeweler.

Dave Richardson

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

click to Comment(Comment)

Up Next

How to Tell By Your Customer’s Eyes Whether They Want to Buy or Not

Don't Miss

This Simple Trick Can Defuse Angry Clients Or Employees

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."