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Dave Richardson

This Simple Thing is Guaranteed to Make a Customer Feel Good

Try to find one specific item to compliment.

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This Simple Thing is Guaranteed to Make a Customer Feel Good

Tip: Flattery Will Get You Everywhere

WHY IT IS TRUE: Whether shopping for themselves or someone else, customers enjoy being complimented for the jewelry and clothing they are wearing.

PLAN OF ACTION: Be specific by pointing out one item that may stand out, such as a pendant, ring, bracelet, etc. Customers are genuinely flattered when they are personally recognized by the jeweler.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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