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Dave Richardson

This Simple Thing is Guaranteed to Make a Customer Feel Good

Try to find one specific item to compliment.

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This Simple Thing is Guaranteed to Make a Customer Feel Good

Tip: Flattery Will Get You Everywhere

WHY IT IS TRUE: Whether shopping for themselves or someone else, customers enjoy being complimented for the jewelry and clothing they are wearing.

PLAN OF ACTION: Be specific by pointing out one item that may stand out, such as a pendant, ring, bracelet, etc. Customers are genuinely flattered when they are personally recognized by the jeweler.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”

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