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This Simple Trick Can Help You Sell Ideas to Your Team Easily

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This Simple Trick Can Help You Sell Ideas to Your Team Easily

Have a bold new idea to improve performance at your store? Look for a way to present it as coming from far away, like an Icelandic design firm, a best-selling French business consultant or an innovative Turkish goldsmith (and not inspired by a suggestion from your spouse, which may have been the case). A recent study by management scholar Jennifer Mueller found that when an idea’s presented as originating from a great distance, people picture it in the abstract: they grasp the gist, focus on the end goal, and appreciate the ingenuity. When it’s described as coming from nearby, they zoom in on detailed practicalities and imagine all the potential problems. It’s why employees (and friends) will listen sympathetically to an outside consultant’s ideas or something they found in a book, but if it comes from you … they only see reasons it won’t work.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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