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This Strange Jewelry Thwarts Facial-Recognition Technology

It managed to confound Facebook’s algorithms.

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It can be a bit unsettling when Facebook recognizes the people in your photos and makes tag suggestions.

It’s as if no one can escape the social media platform’s knowing eye.

But Ewa Nowak, co-founder of the industrial design firm NOMA, might have a way to fly under the radar, Fast Company reports.

A concept she describes as “face jewelry” includes “two brass circles that hang down from the cheekbones and an additional long piece of brass that stretches up the forehead,” according to Fast Company. You wear it from your ears like eyeglasses.

The jewelry managed to  confound Facebook’s algorithms when Nowak uploaded photos to a gallery on the site.

For now, Nowak views the design as art rather than a product. In fact, the work, which recently earned the Mazda Design Award at the Łódź Design Festival, can be thought of as a statement.

Nowak, a graduate of the Academy of Fine Arts in Warsaw, Poland, submitted the face jewelry for an exhibition at the national museum in China. Although a couple of her other projects made the cut, this one did not.

“After two weeks, a reply came that they can’t accept it for political reasons,” she told Fast Company. “It was a very firm refusal.”

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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