Had two well-dressed women (with fur coats) arrive in a chauffeur-driven limo. One woman claimed to have just won a state lottery but had not yet received the money. She checked out as having worked for a large reputable company for a long time and had lived at her current address for many years. They spent hours in our store, looked over each piece of inventory multiple times, and spent the entire afternoon enjoying playing “dress-up.” Finally, she purchased dozens of items. Our manager wrote up three pages of invoices. She wrote us a check on her local credit union in excess of $700,000. She asked to take nothing home, and said to call her when the check cleared, and she would come in and pick up her new baubles. Moral of the story: she simply had gone “crazy.” The check never cleared. It now sits in a frame! (Provided anonymously to INSTORE’s Big Survey)
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.
