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This Supposed Millionaire Shopper Was Just Too Good to Be True

The check never cleared.

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This Supposed Millionaire Shopper Was Just Too Good to Be True

Had two well-dressed women (with fur coats) arrive in a chauffeur-driven limo. One woman claimed to have just won a state lottery but had not yet received the money. She checked out as having worked for a large reputable company for a long time and had lived at her current address for many years. They spent hours in our store, looked over each piece of inventory multiple times, and spent the entire afternoon enjoying playing “dress-up.” Finally, she purchased dozens of items. Our manager wrote up three pages of invoices. She wrote us a check on her local credit union in excess of $700,000. She asked to take nothing home, and said to call her when the check cleared, and she would come in and pick up her new baubles. Moral of the story: she simply had gone “crazy.” The check never cleared. It now sits in a frame! (Provided anonymously to INSTORE’s Big Survey)

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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